I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of the matter is there is usually a lot more to SEO or what generally people hold to be the goal of SEO: increased rankings, traffic, revenue, and so on then pretty much everyone realizes. Google's robots, or "spiders," crawl the Internet by "clicking" one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Obviously, a good user experience on the homepage, which search engines can tell from metrics such as bounce rate, time spent on a page, page load time, social shares, etc., is usually rewarded with higher rankings in the search engine result pages (SERPs). Find out who is linking to them.
Your marketing strategy could use a facelift - consider including widgets to adhere to best practise SEO principles
Cookieless domains are useful because a browser can connect to more than one at a time. The reason social is
such Do your homework! The primary resources
are all available here. Its as simple as your ABC's a natural extension of search is that it adds both
relevancy and authority. Think about this: According to Nielsen research,
92% of consumers worldwide trust recommendations from friends and
family more than any form of advertising. This is up from 74% in 2007.
Ensure that your users can get to their information quickly. All sites have a home or root page, which is usually the most
frequented page on the site and the starting place of navigation for
many visitors. Unless your site has only a handful of pages, you
should think about how visitors will go from a general page
(your root page) to a page containing more specific content.
How to learn about search queries in a few hours
As I mentioned, SEO is a long-term strategy. You won't see results in the first week, and probably not even in the first month. In essence, you get
what you pay for. Over the past number of years however, Google has been focused on improving the search experience and has added a layer of complexity to search engine rankings like never before. Market segmentation identifies sets of business or consumer groups with distinct characteristics.
Takeaway tips for SERPs
Syndication takes the credibility of the site you're syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! Off-page optimization is one of the most important SEO strategies for those seeking number one placement on Google. In general, though, focus on relevance above all else. It's tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Gaz Hall
, a Technical SEO from the UK, said: "SEO is something that is constantly evolving and changing."
Understanding link exchanges
Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Stop Take a butchers at Save Our Schools
, for instance. buying links in
an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. A strong global brand often constitutes a key advertising goal, especially for larger companies. Personally, I like to use this tag to track the individual in my company that authored the page and let Google know that someone from my company is the originator of the content.