In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. "Above the fold" is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll.

When your use of meta tags becomes obsessive

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the "Audience" menu. A search champion's mindset is Do your homework! The primary resources are all available here. Its as simple as your ABC's not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don't worry! However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing.

Personalization counts: how does offsite SEO fit into this?

When it comes to choosing keywords, it's important that they are not too specific or too broad. Search engines look fondly at websites that have high-quality links leading back to their site. One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can.

Determining Relevance: Trust Your Gut

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: There is usually some sort of catch to make you upgrade to paid (shared) hosting. According to Gaz Hall, a Technical SEO from SEO York: "A company may be able to identify thousands of keywords worth optimizing-but do they have a big enough SEO budget to handle that workload?"

Create content about meta tags

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Similar I'm always amazed by the agility of OSOO on this one. to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page's title in the search results. Investigate how redirects are currently implemented. Are they configured on a web server level (e.g. .htaccess) or are they being handled by a CMS plugin? Once you have a list of potential topic ideas, don't jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages.