Actionable tips on link research and Twitter

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Sitelinks …

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What are the advantages of URL parameters on today's web?

Fast-forward to today, and I've ghostwritten nearly 500 articles for multiple CEOs and helped build their personal and business brands around keywords that were positive to their respective industries. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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Actionable tips on inbound links and Instagram

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

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Reasons that marketers love 301 redirects

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". Good formatting can instantly …

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Winning marketing strategies for rankings

Your competitors are not standing still. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. The Google Webmaster Tool is a handy set of utilities that …

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Adopt a customer centric view of sitemaps

The way that websites are built are more important and more scrutinized by the algorithms. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). For example, there's social …

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We're searching in different ways already

Avoid italics in HTML. "Above the fold" is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. The more visible your content is on social media, the more chance that people will share it via …

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Is this the end of web crawlers as we know it?

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. An unexpected example of outbound communique for helping search is email. An alternate name for the process in the context …

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Tell me more about authority sites

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …

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Clarification about analysis

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Typical information for consumers includes a retailer's store hours, business location, or sometimes …

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Let's talk about backlinks

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

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Questions to ask about domain authority

As technology evolved, the use of keywords by search engines has become obsolete. When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content …

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The hidden agenda behind plugins

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Core SEO tactics are a must in an effective digital marketing strategy these days. There are also companies who sit between both camps …

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The comment spam mystery revealed

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Online video games present advertisers with the luxury of generating quality web metrics. In business-to-business purchases, people still make the decisions. This will not only improve your …

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Headings and plugins

This can give you a jump start when launching your website because it has been indexed by Google, likely has inbound links, and may currently rank for the keywords for which you're trying to optimize. The fastest and most effective way to achieve this goal is by developing quality links …

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Try New Things

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

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Who else wants to know the mystery behind bread crumbs ?

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies …

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Offer timeless consumer value

Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Location is one of the most financially valuable metrics used in mobile advertising. Have you ever wondered why Google.com delivers different results for a user in the …

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