Takeaway tips for page rank

Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally advised against. What's worse is subsequently failing to transfer the acquired page authority onto the new URLs. Mobile searches now outnumber desktop searches, so Google has taken extensive efforts in …

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Explosion of the digital arena

If people have no power to affect change, then they cannot do their jobs. All of these activities are related and are highly dependent on the analysis of your web server logs. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in …

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The truth about canonical URLs

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not time-consuming to optimise your images. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables …

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How to focus on mobile search

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages …

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Education is the best legacy when it comes to landing pages

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Each page should have a title that isn't used anywhere else on your site …

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The lazy way to RSS feeds

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match …

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What's the story about analytics

No matter what business you own you need to be practical. Trend spotters are habitual line steppers. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on …

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Include options that omit things you might able to do without

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. This output serves as the input to the (re)assessment phase. The dates traditionally included in blog post URLs do not have to be there-and by removing those dates, you make archived posts …

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The truth about organic links

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

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Why bread crumbs matter

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

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Actionable tips on web crawlers and Facebook

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

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Learn how to start with web 2.0

Most developers are not proficient copywriters. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure …

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More focus is put on user generated content

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Keyword research can be time-consuming, but rewarding when done properly. And the common belief is people generally scan and review the first two pages of the SERP. Google reshaped …

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Headings and html

Put simply, copywriting is writing to persuade, convert, and sell. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Having …

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How to diagnose keyword research related issues

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Kiting internet trends is one of the most exciting things search marketers do. This is the reason why the market gets increasingly competitive and …

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Losing Focus on analytics

Effective marketing communications influence consumer attitudes. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the …

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Make keyword research a priority

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Social media websites along with …

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Put aside your preconceptions of what you wanted to rank for

Currently, the bandwidth for handling internet traffic varies considerably. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren't going to find any use in your site. Clearly, keywords are important. They always have …

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Repurpose old page impressions

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! Even though Google search is not the be all and end all to business, having a site that …

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Tips and tricks that can help encourage clickthroughs

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality of the site and its content. It helps if you like …

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Get Product Reviews from your biggest fans

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won't help you; they may actually …

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Make domain authority the main focus of your marketing tactics

A well-planned structure makes your writing more effective. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that …

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The philosophy of SERPs

What would you type into a search engine to find your business website or page? Fantasy executions lift the audience beyond the real world to a make-believe experience. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent …

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Think about javascript from the start

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. SEO changes quickly. Information that was true six months ago, may not be true today. As you get more visible online through SEO …

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