Content Verticals

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Art meets science. We will focus on its important and …

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Search marketing implications related to keywords

Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become …

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What everyone ought to know about duplication

Contrary to popular belief, SEO is not free. The steps involved in the business-to-business buying process are similar to those made by individual consumers. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked …

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The untapped goldmine of nofollow links

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines …

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Simple Tips for using LSI to get ahead of your Competition

Test your website at different screen resolutions. Changing one of these aspects create an alternative scenario 'B'. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall …

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The reason everyone loves trust rank

Individuals can be sent emails based on geotargeting techniques. Momentum means running programs with discipline and consistent growth month after month. But relax, it doesn't mean that you have to be ready to destroy them on sight. In many ways, Google was similar to most of the other major search …

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Aligning your goals in relation to metrics

Google has been trying to understand social. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Without a doubt keyword research is the first and foremost step towards a successful search …

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Include internal and external links

For example if you have a title in your content you should place a H1 tag around that title. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always …

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Actionable tips on conversion rates and Facebook

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on …

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Analyse your existing nofollow links

We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down …

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Establish your position regarding sitemaps

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Everything below that visible area merely serves to …

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Headings and citations

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

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Identify and target the best keyword

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

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The philosophy of keyword stuffing

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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Warning: These mistakes could destroy your web crawlers

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. I believe that the effects of onpage optimization are paramount given the latest changes to the Google algorithm which are looking for …

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A few words on html

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Machines are writing stories and that is often something Google is not a fan of. A generic message makes the brand synonymous with the product category. There is a …

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Define your goals with regards to nofollow links

Each piece of a campaign should be driven by a single strategy that guides the creative development process. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. If this URL theory were correct, then a site that …

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Here is a quick way to solve a problem with scraping

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and …

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Takeaway tips for cloaking

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Follow all the good on-page …

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The page impressions mystery revealed

If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. Google's on the lookout for duplicate content. It …

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Your stories don't have to be unusual and gripping

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story …

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At last - revealed: the secret to hits

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. SEO is the practice of providing your clients with information about your services digitally. Google has become tremendously more sophisticated about the signals that it does …

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Create content about link building

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. To achieve long-term SEO results, you must have …

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Take care when dealing with bread crumbs

Build backlinks based on semantic keywords. Eg: If your core keyword is "online clothing", try to build backlinks on related words like men's clothing, ladies clothing, clothes in India and so on. Internal linking is one of the few methods we can use to tell Google (and visitors) that a …

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Think about organic links from the start

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. By limiting your SEO efforts to …

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Winning tactics for duplication

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Find forums online that are …

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Pay attention to keyword stuffing

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. I highly recommend …

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SEO is one of the last expenses companies cut

To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your …

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Using link building strategies like the pros

Animation has become an increasingly popular executional framework, and its use has risen dramatically. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is …

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Interesting facts I bet you never knew about link bait

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Most marketing messages are easily forgotten by consumers. These "review pages" should either be canonicalized to the main …

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Self-publishing Parasite SEO based purely on canonical URLs

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only …

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Start mapping your SEO needs to pages

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not …

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Is this the end of reporting as we know it?

It typically involves direct marketing through interactive means such as special events and free samples. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The authority of …

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