Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being at the top could prove vital in winning all those important sales. All too often, when we're brought in for SEO work on a redesign, it's often late in …

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth …

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. International marketers utilize both standardization and adaptation tactics with regard to brands and products. Google prioritizes meta information and headers first, then body copy …

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search Engine Optimization (SEO …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. One notable difference is with the Sun Java platform, which requires the use of an application server. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of …

Too few exposures means the advertiser might fail to attain its intended objectives. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Already, more video content is being created than …

Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's about creating content that wants to get read by your customers. At the operating system level, Windows and Linux …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Generally speaking, the more QUALITY websites …

A catchy tagline identifies a brand and then stays with it over successive campaigns. If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Of course, the mistake that most businesses make is that they approach social media marketing with …

Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or …

If you are not currently tracking your website, you should implement those two programs right away. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Adding the website is quite a …

Paid is an expeditious method for a marketer to test keyword viability for conversion. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Instagram enthusiasts tend to be young, wealthy, and female. Using hidden text or hidden links is …

Long titles aren't displayed in full in search results which can be unhelpful to users. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should …