Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Too many low-quality pages might cause you site wide issues in the …

Cookies record the types of sites visited, the information read, the searches conducted, and the products purchased. Niche social networking sites focus on a specific interest, hobby, or demographic group. There's never any reason to buy or pay for reviews. Ever wonder how to pick the perfect keyword topic for …

How do you stand out in all of the clutter? Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. When people search for information online, they're looking for content that will satisfy whatever need they may have. In document analysis, search engines look at whether they find the search …

Sooner or later, you must decide what software your site will be running. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011 …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

Simple amnesia? I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are - I then believe your site is measured against this. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's …

Be consistent with colors. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement. Further, related pages and content should link together to provide a seamless, rich user experience …

All of these activities are related and are highly dependent on the analysis of your web server logs. Market segmentation identifies sets of business or consumer groups with distinct characteristics. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment …

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. If you aren't …

Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines …

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1 …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Another example of keywords is the Long Tail Keyword. Metadata is what appears on search engine result pages (SERPs) when a website …

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Sometimes called …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Every piece of content should have the user in mind …

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You could pay for ads - but is this really a viable (affordable) long-term solution? International markets …

To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. If you are targeting the Australian market, your site had better …

Don't be too focused on creating backlinks, instead focus on the END Goal. PPC and SEO management are often completely separated fields and managed by different people. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Each project should …

The internet is an ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website's domain authority from the teens to the forties or …

For second- and third-page listings, web traffic increases six-fold. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Just as the keywords, the search engine algorithms are important and unique to every search engine. For example, an inbound link from a major directory carries more weight than …

Now, that was always kind of the goal but it was just easier to get around that. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so …

Informative advertisements speak to the audience in a straightforward manner. When searching for popular keywords, search results are usually mixed with Blended Search results. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Search …

In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. Google's shifts and tweaks on ranking algorithms are happening more often …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. We all know poorly written and thin content when we see it. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately …

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Take a look at which …

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Internet marketers pursue different techniques both on and off of their websites in order to rank …

Normally, a new website will probably not emerge at the top of the search results. Currently, tailor-made websites accompany many direct and email campaigns. You need to ask many other questions as well. Rather than focusing on keyword density, you may want to pay more attention to LSI.

Disambiguation, and …