Write a keyword-rich introduction about bounce rates

Even newer kids on the block like Snapchat provide a super fun way to consume news. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. The content on your site should be organized in a …

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The mysterious world of duplication

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

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Headings and backlinks

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of …

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Layout and formatting

At those times, it might take some "keyword massaging" to get to the relevant links. The numbers make one thing clear: organic search is a worthwhile investment. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Now …

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Don't try to solve the entire problem in the pitch

Let 's start with important on-page optimization strategies essential for any well positioned website. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our …

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Learn from these mistakes before you learn about web portals

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in …

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Learning about SEO campaigns

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Stock-photos are the worst. While there are dozens of strategies that can help you achieve long-term …

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Never changing quality will eventually destroy you

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking …

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To get fast rankings, you need link bait

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Many businesses assume that optimising for search engines is an instantaneous fix. If you have several versions of your site in different languages, add visual cues …

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Actionable tips on keyword research and Facebook

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. So what does this mean for your business? If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website development or …

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How to focus on Google algorithms

If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers' work and then create something even …

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The professional approach to meta tags

You know there are no magic marketing bullets offline; there aren't any online either. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. To optimise your website successfully it is fundamental to understand how search engines work and …

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The ultimate revelation of plugins

How-to tutorials and guides can also make for excellent evergreen content. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content …

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Are you making these SEM errors?

Email addresses are essential elements of a quality database. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is …

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The Broken Link-Building Method

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the …

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Make a good use of citations

If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. People believe credible sources. Engagement and interaction brands through social media are important. For example, an inbound link from a major directory carries more …

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The reality is that blogging is a medium

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Make sure the article is easy to read, even to those who are new to the topic …

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