Learn how to start with nofollow links

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. This means when you're doing SEO, you can't just use traditional SEO. Issues related to reputation are generally one of two things: a site's brand is not appearing where …

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Tactics around link exchanges

The search engines must execute multiple tasks very well to provide relevant search results. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. It doesn't care how pretty your call to action is, or …

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Local SEO understands changing attention spans

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to …

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The need to quantify quality

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords …

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Wait. Is offsite SEO really that simple?

With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. We will focus on its important and necessity in digital marketing in this article. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website …

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Avoid long, scrolling pages

As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. A strategy on Facebook might not work so well on Twitter. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have …

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Landing page and site user experience

Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have …

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Why most people will never be great at white hat SEO

At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google loves links. Social signals aren't an important part of the Google algorithm …

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Quality over quantity when it comes to SEO campaigns

This is perhaps the worst-case scenario in an SEO context. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed …

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The hidden agenda of cloaking

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. On top of that, their major updates, like Panda and …

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Understanding the long tail of search

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Web crawlers crawl the Web. These crawlers follow links to discover the …

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Apply these secret techniques to help with link exchanges

An additional complication to an advertising campaign may emerge. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major …

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Digital marketing is about communicating with your audience

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. When people search for information online, they're looking for content that will satisfy whatever need …

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Explain to Your Client What Traffic Is Realistic to Expect

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. It may surprise you that where your site is hosted has any …

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The broken link-building method aided by LSI

There are lots of different types of keywords. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to …

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Natural language processing using SEO campaigns

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. In 1998, the web was much easier. These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. SEO …

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Ways to tell you're suffering from an obsession with long tail search

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. The manner in which individuals store information further affects decisions, because …

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How you will benefit from metrics

Your SEO strategy needs to be a continuous process. Measure and monitor what is working and update your strategy on the fly. Search and apply for awards that apply to your business and site design. An individual can have 20,000 followers, but not be considered an opinion leader within …

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Learn how to start with CTR

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Duplicate content is not the only thing to be …

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