Ways to tell you're suffering from an obsession with long tail search

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. The manner in which individuals store information further affects decisions, because …

more ...

Who else wants to know the mystery behind bread crumbs ?

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies …

more ...

Why I hate bounce rates

There are plenty of business owners whose websites haven't been updated in years who are being left behind by major shifts in digital marketing. You don't want to be one of those people. In the long run, not changing with the times hurts your business. As each indexable page on …

more ...

Beginner's guide to 301 redirects

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and …

more ...

Discover the connection between user experience canonical URLs

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Thin content is content with little added value …

more ...

How you will benefit from metrics

Your SEO strategy needs to be a continuous process. Measure and monitor what is working and update your strategy on the fly. Search and apply for awards that apply to your business and site design. An individual can have 20,000 followers, but not be considered an opinion leader within …

more ...

Is this the end of reporting as we know it?

It typically involves direct marketing through interactive means such as special events and free samples. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The authority of …

more ...

Learn how to start with CTR

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Duplicate content is not the only thing to be …

more ...

Listen to your customers. They will tell you all about SEM

Long titles aren't displayed in full in search results which can be unhelpful to users. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should …

more ...

Make RSS feeds your centre of attention

Regardless of whether the software is free or paid, the more popular it is the more prone to hacker attacks it will be. For others, the Internet is their lifeline and the core of their business model. Finding online growth means unearthing low-cost ways to grow by exploiting an opening …

more ...


Offer timeless consumer value

Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Location is one of the most financially valuable metrics used in mobile advertising. Have you ever wondered why Google.com delivers different results for a user in the …

more ...


Small but important things to observe about keywords

Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Modern SEO, now, kind of has two major areas. SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search …

more ...

The conversion rates mystery revealed

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Search Engine Optimization is true scientific method that works. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. While …

more ...

The reality is that blogging is a medium

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Make sure the article is easy to read, even to those who are new to the topic …

more ...

Use organic outreach along with analytics to make a difference

No two media plans are alike. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Monitoring search engine market share news can be helpful in …

more ...