A well-planned structure makes your writing more effective. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that …

So, you are tasked with increasing the visibility of an existing site. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. Oftentimes, a communications plan for an individual brand emphasizes a single objective. Apart from knowing …

Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. It may seem too basic, but it …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. In 1998, the web was much easier. These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. SEO …

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. Slowly, I tinkered and figured out what resulted in more traffic. One of my firm beliefs is that Google is becoming more and more 'human …

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Content and outbound communications are crucial …

You should definitely include keywords in your navigation bar. Also think about your own use of search engines. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Search engines use links to discover when new webpages have been created and …

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. These tools are extremely useful when looking how to optimise your existing website or blog. Your URL's should include your main keywords, but make sure …

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only …

Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. If you are in the Western parts of the world, your choices boil down to Google, Yahoo …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. "Negative" ranking factors (such as having duplicate content) penalize your rank. Our job as website publishers and content managers …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not …

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. Voice search is picking up steam. You can now use your voice to search the web, play music …

Topics can be anything, including art, business, academia, literature, people, medicine, music, science, and sports, among others. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There are several types of links …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect of SEO. Don't let it scare you! It is not nearly as intimidating as it sounds. To have a sound …

What would you type into a search engine to find your business website or page? Fantasy executions lift the audience beyond the real world to a make-believe experience. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent …

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Take a look at which …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Currently, many advertisers believe that clutter has diminished the viability of the three-exposure hypothesis. When it comes to SEO, it's all about following a correct strategy. SEO is …

Demographics are relatively easy to identify. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Matching - Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each …

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. SEO changes quickly. Information that was true six months ago, may not be true today. As you get more visible online through SEO …

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

Throughout the years, SEO has changed substantially. Good headlines grab readers by the lapels. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get …

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Internet marketers pursue different techniques both on and off of their websites in order to rank …

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. The manner in which individuals store information further affects decisions, because …

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies …

There are plenty of business owners whose websites haven't been updated in years who are being left behind by major shifts in digital marketing. You don't want to be one of those people. In the long run, not changing with the times hurts your business. As each indexable page on …

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and …

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Thin content is content with little added value …

Your SEO strategy needs to be a continuous process. Measure and monitor what is working and update your strategy on the fly. Search and apply for awards that apply to your business and site design. An individual can have 20,000 followers, but not be considered an opinion leader within …

It typically involves direct marketing through interactive means such as special events and free samples. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The authority of …

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Duplicate content is not the only thing to be …

Long titles aren't displayed in full in search results which can be unhelpful to users. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should …

Regardless of whether the software is free or paid, the more popular it is the more prone to hacker attacks it will be. For others, the Internet is their lifeline and the core of their business model. Finding online growth means unearthing low-cost ways to grow by exploiting an opening …

What makes SEO so hard? Also, web spiders don't visit a site only once. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. The Panda update (most recent update July 2015) scans your site's …

Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Location is one of the most financially valuable metrics used in mobile advertising. Have you ever wondered why Google.com delivers different results for a user in the …

Normally, a new website will probably not emerge at the top of the search results. Currently, tailor-made websites accompany many direct and email campaigns. You need to ask many other questions as well. Rather than focusing on keyword density, you may want to pay more attention to LSI.

Disambiguation, and …

Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Modern SEO, now, kind of has two major areas. SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search …

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Search Engine Optimization is true scientific method that works. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. While …

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Make sure the article is easy to read, even to those who are new to the topic …

No two media plans are alike. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Monitoring search engine market share news can be helpful in …