Start mapping your SEO needs to pages

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not …

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The hidden agenda of link building

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect of SEO. Don't let it scare you! It is not nearly as intimidating as it sounds. To have a sound …

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The philosophy of SERPs

What would you type into a search engine to find your business website or page? Fantasy executions lift the audience beyond the real world to a make-believe experience. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent …

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The secret behind search queries

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Take a look at which …

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The ultimate revelation of mobile search

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Currently, many advertisers believe that clutter has diminished the viability of the three-exposure hypothesis. When it comes to SEO, it's all about following a correct strategy. SEO is …

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The value of Google authorship

Demographics are relatively easy to identify. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Matching - Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each …

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Think about javascript from the start

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. SEO changes quickly. Information that was true six months ago, may not be true today. As you get more visible online through SEO …

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Try New Things

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

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User Behavior Lessons

In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Internet marketers pursue different techniques both on and off of their websites in order to rank …

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Ways to tell you're suffering from an obsession with long tail search

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. The manner in which individuals store information further affects decisions, because …

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Who else wants to know the mystery behind bread crumbs ?

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies …

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Why I hate bounce rates

There are plenty of business owners whose websites haven't been updated in years who are being left behind by major shifts in digital marketing. You don't want to be one of those people. In the long run, not changing with the times hurts your business. As each indexable page on …

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Beginner's guide to 301 redirects

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and …

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Discover the connection between user experience canonical URLs

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Thin content is content with little added value …

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How you will benefit from metrics

Your SEO strategy needs to be a continuous process. Measure and monitor what is working and update your strategy on the fly. Search and apply for awards that apply to your business and site design. An individual can have 20,000 followers, but not be considered an opinion leader within …

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Is this the end of reporting as we know it?

It typically involves direct marketing through interactive means such as special events and free samples. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The authority of …

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Learn how to start with CTR

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Duplicate content is not the only thing to be …

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Listen to your customers. They will tell you all about SEM

Long titles aren't displayed in full in search results which can be unhelpful to users. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should …

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Make RSS feeds your centre of attention

Regardless of whether the software is free or paid, the more popular it is the more prone to hacker attacks it will be. For others, the Internet is their lifeline and the core of their business model. Finding online growth means unearthing low-cost ways to grow by exploiting an opening …

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Offer timeless consumer value

Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. Location is one of the most financially valuable metrics used in mobile advertising. Have you ever wondered why Google.com delivers different results for a user in the …

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Small but important things to observe about keywords

Microsoft Bing is the successor to Microsoft Live Search, which failed to gain substantial market traction. Modern SEO, now, kind of has two major areas. SEO is important whether you're a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search …

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The conversion rates mystery revealed

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Search Engine Optimization is true scientific method that works. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. While …

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The reality is that blogging is a medium

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Make sure the article is easy to read, even to those who are new to the topic …

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Use organic outreach along with analytics to make a difference

No two media plans are alike. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Monitoring search engine market share news can be helpful in …

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