Images, videos, slideshows and audio act as a signal of quality content to search engines... after all, you have put in the work to make your content look good and interactive! Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts …

Now, that was always kind of the goal but it was just easier to get around that. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so …

Why not try replacing it with another one that could work better. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Technical SEO lays a solid foundation that gives your content the best chance to …

A simple way to create nonsensical names is to combine parts of two or more words into a new word. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any …

You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Does longer content …

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide …

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? It's cost-effective and generally low maintenance unless you're …

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there's a problem …

Paid is an expeditious method for a marketer to test keyword viability for conversion. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Instagram enthusiasts tend to be young, wealthy, and female. Using hidden text or hidden links is …

Informative advertisements speak to the audience in a straightforward manner. When searching for popular keywords, search results are usually mixed with Blended Search results. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Search …

Fine tuning on these parts will make you confident and successful going forward. Once seen as a quick-and-easy alternative for individuals to publish online without needing a domain name or knowing HTML, blogs were quickly adopted for use as online diaries. There's a lot that goes into this and we're …

In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. Google's shifts and tweaks on ranking algorithms are happening more often …

Among these extensions, you will almost always use .com, .net, and/or .org. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be …

Cutting down on load time can really help to improve your entire online presence as well. It includes an understanding of the product's benefits. It is up to your site's content to welcome and retain that visitor. In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by …

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won't help you; they may actually …

This can give you a jump start when launching your website because it has been indexed by Google, likely has inbound links, and may currently rank for the keywords for which you're trying to optimize. The fastest and most effective way to achieve this goal is by developing quality links …

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Think of a sitemap as a list of files that give hints to the search engines on how they can …

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Most marketing messages are easily forgotten by consumers. These "review pages" should either be canonicalized to the main …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. We all know poorly written and thin content when we see it. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately …

People download deals from companies, read reviews, check prices, and share information. Examination of content keywords and present engine rank A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after …

How do you stand out in all of the clutter? To understand this, we need to pay a thorough look on these concepts. In those cases, you can use HTML anchors for faster scrolling. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

This kind of evergreen content is usually longer than an average blog post. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Some business owners are content with learning about and implementing a few basic SEO strategies for their …

If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. People believe credible sources. Engagement and interaction brands through social media are important. For example, an inbound link from a major directory carries more …

A well-planned structure makes your writing more effective. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that …

So, you are tasked with increasing the visibility of an existing site. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. Oftentimes, a communications plan for an individual brand emphasizes a single objective. Apart from knowing …

Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. It may seem too basic, but it …

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. In 1998, the web was much easier. These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. SEO …

Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. Slowly, I tinkered and figured out what resulted in more traffic. One of my firm beliefs is that Google is becoming more and more 'human …

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. Content and outbound communications are crucial …

You should definitely include keywords in your navigation bar. Also think about your own use of search engines. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Search engines use links to discover when new webpages have been created and …

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. These tools are extremely useful when looking how to optimise your existing website or blog. Your URL's should include your main keywords, but make sure …

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only …

Internal backlinks are created on your site or blog and there's no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. If you are in the Western parts of the world, your choices boil down to Google, Yahoo …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. "Negative" ranking factors (such as having duplicate content) penalize your rank. Our job as website publishers and content managers …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not …

Stop using keywords in your URLs. Why? Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page. Voice search is picking up steam. You can now use your voice to search the web, play music …

Topics can be anything, including art, business, academia, literature, people, medicine, music, science, and sports, among others. Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There are several types of links …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect of SEO. Don't let it scare you! It is not nearly as intimidating as it sounds. To have a sound …

What would you type into a search engine to find your business website or page? Fantasy executions lift the audience beyond the real world to a make-believe experience. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent …

Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Take a look at which …