Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. Every SEO program should be unique; each target audience has a place, too. A title should be 50-60 characters and a description should be 155-160 characters. Google estimates that around 56% of mobile searches have …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Every piece of content should have the user in mind …

This is perhaps the worst-case scenario in an SEO context. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed …

As technology evolved, the use of keywords by search engines has become obsolete. When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content …

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This has been proven over and over again when analyzes top ranked web pages. Information Snippets are the block of text found under the main title of a google search result. The use …

A high authority site will rank much faster than you. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. To truly stay on top of everything, you will need the help of bots. If you plan to do some basic SEO, it is must that you know how search engines …

Search engine crawlers do all the work for you. Some growth opportunities are too good to be true. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Obviously, there …

Build backlinks based on semantic keywords. Eg: If your core keyword is "online clothing", try to build backlinks on related words like men's clothing, ladies clothing, clothes in India and so on. Internal linking is one of the few methods we can use to tell Google (and visitors) that a …

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the …

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You could pay for ads - but is this really a viable (affordable) long-term solution? International markets …

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Core SEO tactics are a must in an effective digital marketing strategy these days. There are also companies who sit between both camps …

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. On top of that, their major updates, like Panda and …

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or do something else that …

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. By limiting your SEO efforts to …

Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or …

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Web crawlers crawl the Web. These crawlers follow links to discover the …

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

It also lists pages that have been downloaded, enabling the users to search efficiently. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. A page that doesn't meet the needs and expectations of users will never achieve strong …

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Find forums online that are …

To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. If you are targeting the Australian market, your site had better …

This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Standardization, in which a company features a uniform product and message across countries, is one option. Collect testimonials from satisfied customers and …

An additional complication to an advertising campaign may emerge. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major …

Learning means excitement for your brain; think of it as a data party. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will also lower your site's page ranking. To assure your …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link The …

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. When people search for information online, they're looking for content that will satisfy whatever need …

There are two main philosophical buckets of practices for SEO: black hat and white hat. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Google's PageRank algorithm in …

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. It may surprise you that where your site is hosted has any …

JSP, ASP, and PHP files are indexed in the same way as any HTML document. What is your selling point? it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. The link structure of the Web serves to bind together all of …

With the rise in mobile use, local SEO has become a major part of any business' search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What's more, it …

Put simply, copywriting is writing to persuade, convert, and sell. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Having …

It refers to the number of times your keywords are used on a given page as a percentage of the total number of words. They consider no other choice, regardless of price differences. Above all else, never be tempted to plagiarise. Backlinks are links that are directed towards your website …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Kiting internet trends is one of the most exciting things search marketers do. This is the reason why the market gets increasingly competitive and …

Create forms that retain form data if a user returns to the same form page. Research keywords and competing websites to select ideal keywords. You will notice a lift in both conversions and brand authority. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a …

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. The amount of involvement will be determined by factors …

If you are not currently tracking your website, you should implement those two programs right away. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Adding the website is quite a …

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. So most people don't have the time …

You don't merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site …

Place important information at the top of your pages. When it comes to choosing keywords, it's important that they are not too specific or too broad. If visitors get what they need from your site, they're more likely to come back or link to your pages. It takes time to …

Effective marketing communications influence consumer attitudes. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the …