The broken link-building method aided by authority sites

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You could pay for ads - but is this really a viable (affordable) long-term solution? International markets …

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The hidden agenda behind plugins

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Core SEO tactics are a must in an effective digital marketing strategy these days. There are also companies who sit between both camps …

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The hidden agenda of cloaking

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. On top of that, their major updates, like Panda and …

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The untapped goldmine of mobile search

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or do something else that …

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Think about organic links from the start

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. By limiting your SEO efforts to …

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Understanding conversion rates

Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or …

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Understanding the long tail of search

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Web crawlers crawl the Web. These crawlers follow links to discover the …

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Who else wants to be successful with blogs

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

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Winning tactics for duplication

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Find forums online that are …

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Write a 1000+ words article about page impressions

To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. If you are targeting the Australian market, your site had better …

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A few words on site submissions

This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Standardization, in which a company features a uniform product and message across countries, is one option. Collect testimonials from satisfied customers and …

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Apply these secret techniques to help with link exchanges

An additional complication to an advertising campaign may emerge. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major …

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Design + hits = Greatness

Learning means excitement for your brain; think of it as a data party. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will also lower your site's page ranking. To assure your …

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Difficult things about indexed pages

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link The …

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Digital marketing is about communicating with your audience

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. When people search for information online, they're looking for content that will satisfy whatever need …

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Education is the best legacy when it comes to inbound links

There are two main philosophical buckets of practices for SEO: black hat and white hat. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Google's PageRank algorithm in …

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Explain to Your Client What Traffic Is Realistic to Expect

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. It may surprise you that where your site is hosted has any …

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Find out more about bread crumbs

JSP, ASP, and PHP files are indexed in the same way as any HTML document. What is your selling point? it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. The link structure of the Web serves to bind together all of …

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Headings and html

Put simply, copywriting is writing to persuade, convert, and sell. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Having …

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Here is a quick way to solve a problem with white hat SEO

It refers to the number of times your keywords are used on a given page as a percentage of the total number of words. They consider no other choice, regardless of price differences. Above all else, never be tempted to plagiarise. Backlinks are links that are directed towards your website …

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How to diagnose keyword research related issues

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Kiting internet trends is one of the most exciting things search marketers do. This is the reason why the market gets increasingly competitive and …

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How to learn about non reciprocal links in a few hours

Create forms that retain form data if a user returns to the same form page. Research keywords and competing websites to select ideal keywords. You will notice a lift in both conversions and brand authority. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a …

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How we improved our citations in on week

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. The amount of involvement will be determined by factors …

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Increase TTL of DNS records

If you are not currently tracking your website, you should implement those two programs right away. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Adding the website is quite a …

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Keyword splitting

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. So most people don't have the time …

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Learning about long tail search

You don't merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site …

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Lets look at our approach to RSS feeds

Place important information at the top of your pages. When it comes to choosing keywords, it's important that they are not too specific or too broad. If visitors get what they need from your site, they're more likely to come back or link to your pages. It takes time to …

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Losing Focus on analytics

Effective marketing communications influence consumer attitudes. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the …

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Make a good use of static pages

If the issues in the reviews are real, then deal with them. The most important place to add your SEO keywords is in your content. What is Google bot? When you incorporate real SEO into your website, you've made a conscious decision to plant a seed, nurture that seed, and …

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Make keyword research a priority

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Social media websites along with …

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Move From m. to Responsive Design

Don't be too focused on creating backlinks, instead focus on the END Goal. PPC and SEO management are often completely separated fields and managed by different people. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Each project should …

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Natural language processing using backlinks

A/B testing is not something that's exclusive to paid search, for example. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. The user is most likely to type in something called 'keyphrases', rather than single 'keywords'. Websites that have …

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Pay attention to keyword stuffing

If you're goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get. I highly recommend …

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Put aside your preconceptions of what you wanted to rank for

Currently, the bandwidth for handling internet traffic varies considerably. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren't going to find any use in your site. Clearly, keywords are important. They always have …

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Repurpose old page impressions

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! Even though Google search is not the be all and end all to business, having a site that …

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SEO is one of the last expenses companies cut

To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your …

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