Establish intuitive information architecture by considering html

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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External Ranking Factors

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Searcher …

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Having fun with SEO

Google AdWords, Facebook Ads, and Yahoo! The algorithm applies to only individual pages, not entire websites. you just have to convince them that you are the right business to purchase from. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map …

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How do you feel about walled garden sites now?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A new form of data analytics is based on Placing the name of the business in the …

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I bet you didn't know this about nofollow links

Educated individuals are more inclined to spend time searching for information. Would you feel comfortable providing this website your credit card information? You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Don't let technology fool you into …

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Latest developments in web crawlers

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Sometimes called …

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Learn how to start with web 2.0

Most developers are not proficient copywriters. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure …

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Let's talk about backlinks

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

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Make citations your centre of attention

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it's also of no use to get links from irrelevant sites. SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought …

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More focus is put on user generated content

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Keyword research can be time-consuming, but rewarding when done properly. And the common belief is people generally scan and review the first two pages of the SERP. Google reshaped …

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Pay attention to LSI

Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. Every SEO program should be unique; each target audience has a place, too. A title should be 50-60 characters and a description should be 155-160 characters. Google estimates that around 56% of mobile searches have …

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Quality content gives you authority

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Every piece of content should have the user in mind …

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Quality over quantity when it comes to SEO campaigns

This is perhaps the worst-case scenario in an SEO context. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed …

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Questions to ask about domain authority

As technology evolved, the use of keywords by search engines has become obsolete. When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content …

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Ridiculous rules about search engine spiders

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This has been proven over and over again when analyzes top ranked web pages. Information Snippets are the block of text found under the main title of a google search result. The use …

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Search marketing implications related to organic links

A high authority site will rank much faster than you. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority …

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Site-wide and deep phrases

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. To truly stay on top of everything, you will need the help of bots. If you plan to do some basic SEO, it is must that you know how search engines …

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Take a customer focused approach to 301 redirects

Search engine crawlers do all the work for you. Some growth opportunities are too good to be true. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Obviously, there …

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Take care when dealing with bread crumbs

Build backlinks based on semantic keywords. Eg: If your core keyword is "online clothing", try to build backlinks on related words like men's clothing, ladies clothing, clothes in India and so on. Internal linking is one of the few methods we can use to tell Google (and visitors) that a …

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The Broken Link-Building Method

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the …

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The broken link-building method aided by authority sites

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You could pay for ads - but is this really a viable (affordable) long-term solution? International markets …

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The hidden agenda behind plugins

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Core SEO tactics are a must in an effective digital marketing strategy these days. There are also companies who sit between both camps …

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The hidden agenda of cloaking

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. On top of that, their major updates, like Panda and …

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The untapped goldmine of mobile search

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or do something else that …

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Think about organic links from the start

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. By limiting your SEO efforts to …

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Understanding conversion rates

Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or …

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Understanding the long tail of search

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines. Web crawlers crawl the Web. These crawlers follow links to discover the …

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Who else wants to be successful with blogs

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

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Winning tactics for duplication

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Find forums online that are …

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Write a 1000+ words article about page impressions

To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. If you are targeting the Australian market, your site had better …

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A few words on site submissions

This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Standardization, in which a company features a uniform product and message across countries, is one option. Collect testimonials from satisfied customers and …

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Apply these secret techniques to help with link exchanges

An additional complication to an advertising campaign may emerge. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major …

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Design + hits = Greatness

Learning means excitement for your brain; think of it as a data party. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will also lower your site's page ranking. To assure your …

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Difficult things about indexed pages

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link The …

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Digital marketing is about communicating with your audience

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. When people search for information online, they're looking for content that will satisfy whatever need …

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