The truth about organic links

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

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The ultimate revelation of plugins

How-to tutorials and guides can also make for excellent evergreen content. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content …

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Understand about domain authority

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

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Understanding long tail search

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still …

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What can Instagram teach you about search engine spiders

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code …

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Why bread crumbs matter

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

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Why most people will never be great at white hat SEO

At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google loves links. Social signals aren't an important part of the Google algorithm …

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Your guess is as good as Google's

For the longest time, Yahoo! Providing your audience with something that does not expire after a short period, something that never loses its value. Take running developer tool audits or diagnostic tools. SEOs constantly work to get new links connecting to their sites that are from sources of high authority …

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Your stories don't have to be unusual and gripping

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story …

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Actionable tips on web crawlers and Facebook

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

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Are you making these SEM errors?

Email addresses are essential elements of a quality database. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is …

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At last - revealed: the secret to hits

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. SEO is the practice of providing your clients with information about your services digitally. Google has become tremendously more sophisticated about the signals that it does …

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Clarification about analysis

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Typical information for consumers includes a retailer's store hours, business location, or sometimes …

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Clarification about web crawlers

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet …

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Consider analytics at the inception

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution …

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Create content about link building

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. To achieve long-term SEO results, you must have …

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Drop Keyword in First 100 Words

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Generally speaking, the more QUALITY websites …

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Establish intuitive information architecture by considering html

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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External Ranking Factors

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Searcher …

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Having fun with SEO

Google AdWords, Facebook Ads, and Yahoo! The algorithm applies to only individual pages, not entire websites. you just have to convince them that you are the right business to purchase from. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map …

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How do you feel about walled garden sites now?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A new form of data analytics is based on Placing the name of the business in the …

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I bet you didn't know this about nofollow links

Educated individuals are more inclined to spend time searching for information. Would you feel comfortable providing this website your credit card information? You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Don't let technology fool you into …

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Latest developments in web crawlers

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Sometimes called …

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Learn how to start with web 2.0

Most developers are not proficient copywriters. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure …

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Let's talk about backlinks

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

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Make citations your centre of attention

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it's also of no use to get links from irrelevant sites. SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought …

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More focus is put on user generated content

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Keyword research can be time-consuming, but rewarding when done properly. And the common belief is people generally scan and review the first two pages of the SERP. Google reshaped …

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Pay attention to LSI

Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. Every SEO program should be unique; each target audience has a place, too. A title should be 50-60 characters and a description should be 155-160 characters. Google estimates that around 56% of mobile searches have …

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Quality content gives you authority

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Every piece of content should have the user in mind …

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Quality over quantity when it comes to SEO campaigns

This is perhaps the worst-case scenario in an SEO context. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed …

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Questions to ask about domain authority

As technology evolved, the use of keywords by search engines has become obsolete. When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content …

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Ridiculous rules about search engine spiders

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This has been proven over and over again when analyzes top ranked web pages. Information Snippets are the block of text found under the main title of a google search result. The use …

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