Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Age can be combined with another demographic, such as gender. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first …

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google loves links. Social signals aren't an important part of the Google algorithm …

For the longest time, Yahoo! Providing your audience with something that does not expire after a short period, something that never loses its value. Take running developer tool audits or diagnostic tools. SEOs constantly work to get new links connecting to their sites that are from sources of high authority …

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

Email addresses are essential elements of a quality database. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is …

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. SEO is the practice of providing your clients with information about your services digitally. Google has become tremendously more sophisticated about the signals that it does …

With behavioral targeting, ads are sent to individuals based on browsing behavior rather than visiting a specific website. Reach out to websites that are linking to your old websites to update their links to point to the new site. This lowers load time for your visitors, passes on more link …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Typical information for consumers includes a retailer's store hours, business location, or sometimes …

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet …

If the wrong people are hitting your website, it's all for nothing You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most popular URLs with the link: command …

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution …

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. To achieve long-term SEO results, you must have …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Generally speaking, the more QUALITY websites …

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Searcher …

Google AdWords, Facebook Ads, and Yahoo! The algorithm applies to only individual pages, not entire websites. you just have to convince them that you are the right business to purchase from. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map …

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A new form of data analytics is based on Placing the name of the business in the …

Educated individuals are more inclined to spend time searching for information. Would you feel comfortable providing this website your credit card information? You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Don't let technology fool you into …

Or the second page, where a mere 10% of users wander? In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. Knowing how people store, retrieve …

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Sometimes called …

Most developers are not proficient copywriters. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure …

Some of the first things you probably think of with regards to SEO are links. Links are good. We need lots of links to our site, and to our pages, to be successful. This is part of Authority, that sneaky third aspect of SEO. To add to your understanding of …

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it's also of no use to get links from irrelevant sites. SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought …

Company leaders expect tangible results from promotional campaigns and marketing programs. SEO is not finished when you start seeing results. Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. I think the one …

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Keyword research can be time-consuming, but rewarding when done properly. And the common belief is people generally scan and review the first two pages of the SERP. Google reshaped …

Marketers can depict a tool as durable, convenient, or handy to use. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Your users need the structure to navigate through …

A catchy tagline identifies a brand and then stays with it over successive campaigns. If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Of course, the mistake that most businesses make is that they approach social media marketing with …

Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. Every SEO program should be unique; each target audience has a place, too. A title should be 50-60 characters and a description should be 155-160 characters. Google estimates that around 56% of mobile searches have …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Every piece of content should have the user in mind …

This is perhaps the worst-case scenario in an SEO context. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed …

As technology evolved, the use of keywords by search engines has become obsolete. When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content …

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This has been proven over and over again when analyzes top ranked web pages. Information Snippets are the block of text found under the main title of a google search result. The use …

A high authority site will rank much faster than you. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. To truly stay on top of everything, you will need the help of bots. If you plan to do some basic SEO, it is must that you know how search engines …

Search engine crawlers do all the work for you. Some growth opportunities are too good to be true. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Obviously, there …

Build backlinks based on semantic keywords. Eg: If your core keyword is "online clothing", try to build backlinks on related words like men's clothing, ladies clothing, clothes in India and so on. Internal linking is one of the few methods we can use to tell Google (and visitors) that a …

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the …