This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. This output serves as the input to the (re)assessment phase. The dates traditionally included in blog post URLs do not have to be there-and by removing those dates, you make archived posts …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. An unexpected example of outbound communique for helping search is email. An alternate name for the process in the context …

Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Another example of keywords is the Long Tail Keyword. Metadata is what appears on search engine result pages (SERPs) when a website …

Other times your key people may be involved in other projects and you just don't have enough resources. That is why features like Apple's Siri and Microsoft's Cortana are so extremely popular; they give the user the opportunity to actually ask a question and have it answered (most of the …

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Use only lowercase letters in URLs. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine …

Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. The variety of available media means that effective advertising …

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Typically, two elements stand out-customer evaluations of the brand and the brand's standing relative to the competition. The process of optimization is not a one-time process but requires maintenance, tuning, and …

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Follow all the good on-page …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …

The "correct word count" for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don't want to bloat your home page with fluff just to make it with the search engines. Find out who your customers are and what words …

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. Google's on the lookout for duplicate content. It …

You know there are no magic marketing bullets offline; there aren't any online either. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. To optimise your website successfully it is fundamental to understand how search engines work and …

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a hard truth you should know: The deck is …

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging …

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

How-to tutorials and guides can also make for excellent evergreen content. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still …

Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's about creating content that wants to get read by your customers. At the operating system level, Windows and Linux …

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Age can be combined with another demographic, such as gender. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first …

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google loves links. Social signals aren't an important part of the Google algorithm …

For the longest time, Yahoo! Providing your audience with something that does not expire after a short period, something that never loses its value. Take running developer tool audits or diagnostic tools. SEOs constantly work to get new links connecting to their sites that are from sources of high authority …

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

Email addresses are essential elements of a quality database. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is …

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. SEO is the practice of providing your clients with information about your services digitally. Google has become tremendously more sophisticated about the signals that it does …

With behavioral targeting, ads are sent to individuals based on browsing behavior rather than visiting a specific website. Reach out to websites that are linking to your old websites to update their links to point to the new site. This lowers load time for your visitors, passes on more link …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Typical information for consumers includes a retailer's store hours, business location, or sometimes …

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet …

If the wrong people are hitting your website, it's all for nothing You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most popular URLs with the link: command …

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution …

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. To achieve long-term SEO results, you must have …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Generally speaking, the more QUALITY websites …

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …