Takeaway tips for ROI

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

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Takeaway tips for cloaking

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Follow all the good on-page …

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Tell me more about authority sites

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …

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Tell me more about widgets

The "correct word count" for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don't want to bloat your home page with fluff just to make it with the search engines. Find out who your customers are and what words …

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The lazy way to web portals

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

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The page impressions mystery revealed

If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. Google's on the lookout for duplicate content. It …

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The professional approach to meta tags

You know there are no magic marketing bullets offline; there aren't any online either. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. To optimise your website successfully it is fundamental to understand how search engines work and …

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The secret to finding world class tools for link bait

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a hard truth you should know: The deck is …

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The truth about organic links

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

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The ultimate revelation of plugins

How-to tutorials and guides can also make for excellent evergreen content. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content …

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Understand about domain authority

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

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Understanding long tail search

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still …

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What can Instagram teach you about search engine spiders

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code …

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Why bread crumbs matter

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

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Why most people will never be great at white hat SEO

At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google loves links. Social signals aren't an important part of the Google algorithm …

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Your guess is as good as Google's

For the longest time, Yahoo! Providing your audience with something that does not expire after a short period, something that never loses its value. Take running developer tool audits or diagnostic tools. SEOs constantly work to get new links connecting to their sites that are from sources of high authority …

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Your stories don't have to be unusual and gripping

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story …

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Actionable tips on web crawlers and Facebook

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

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Are you making these SEM errors?

Email addresses are essential elements of a quality database. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is …

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At last - revealed: the secret to hits

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. SEO is the practice of providing your clients with information about your services digitally. Google has become tremendously more sophisticated about the signals that it does …

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Clarification about analysis

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. Content grazing involves looking at two or more screens simultaneously to accesscontent that is not related. Typical information for consumers includes a retailer's store hours, business location, or sometimes …

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Clarification about web crawlers

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet …

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Consider analytics at the inception

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution …

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Create content about link building

So you know who your visitors are, where they come from and what they are doing on your site (be it good or bad!). Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. To achieve long-term SEO results, you must have …

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Drop Keyword in First 100 Words

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Generally speaking, the more QUALITY websites …

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Establish intuitive information architecture by considering html

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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External Ranking Factors

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Searcher …

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Having fun with SEO

Google AdWords, Facebook Ads, and Yahoo! The algorithm applies to only individual pages, not entire websites. you just have to convince them that you are the right business to purchase from. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map …

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How do you feel about walled garden sites now?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A new form of data analytics is based on Placing the name of the business in the …

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I bet you didn't know this about nofollow links

Educated individuals are more inclined to spend time searching for information. Would you feel comfortable providing this website your credit card information? You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Don't let technology fool you into …

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Latest developments in web crawlers

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Sometimes called …

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Learn how to start with web 2.0

Most developers are not proficient copywriters. Email builds relationships with current customers through personalization of communications and by presenting marketing offers tailored to each consumer's needs, wants, and desires. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure …

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