Why link research matters

Google is constantly evolving to better understand the context and intent of user behaviour. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google might interpret that important …

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A few words on html

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Machines are writing stories and that is often something Google is not a fan of. A generic message makes the brand synonymous with the product category. There is a …

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Actionable tips on keyword research and Facebook

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. So what does this mean for your business? If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website development or …

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Actionable tips on splogs and Facebook

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. I highly recommend starting off with building out resources their target audience would care about, want to share on social …

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Avoid long, scrolling pages

As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. A strategy on Facebook might not work so well on Twitter. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have …

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Be mindful of cloaking

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively …

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Bucket brigades based on domain authority

Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. (There are third-party companies that will do this for you.) Don't go there. It includes an understanding of the product's benefits.

You'll be able to beat your competitors by considering …

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Content seeding in SEO

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. If you aren't …

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Define your goals with regards to nofollow links

Each piece of a campaign should be driven by a single strategy that guides the creative development process. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. If this URL theory were correct, then a site that …

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Establishing links is hard work

Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines …

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Fun with web crawlers for now

Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. SEO …

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Google ranking factors can be affected by webmaster tools

Too few exposures means the advertiser might fail to attain its intended objectives. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Already, more video content is being created than …

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Here is a quick way to solve a problem with scraping

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and …

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Hire the Most Experienced People

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1 …

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How to focus on Google algorithms

If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers' work and then create something even …

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Include options that omit things you might able to do without

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. This output serves as the input to the (re)assessment phase. The dates traditionally included in blog post URLs do not have to be there-and by removing those dates, you make archived posts …

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Is this the end of web crawlers as we know it?

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. An unexpected example of outbound communique for helping search is email. An alternate name for the process in the context …

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Landing page and site user experience

Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have …

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Learn to do non reciprocal links like a pro

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Another example of keywords is the Long Tail Keyword. Metadata is what appears on search engine result pages (SERPs) when a website …

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Takeaway tips for ROI

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

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Takeaway tips for cloaking

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Follow all the good on-page …

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Tell me more about authority sites

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …

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Tell me more about widgets

The "correct word count" for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don't want to bloat your home page with fluff just to make it with the search engines. Find out who your customers are and what words …

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The lazy way to web portals

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

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The page impressions mystery revealed

If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. Google's on the lookout for duplicate content. It …

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The professional approach to meta tags

You know there are no magic marketing bullets offline; there aren't any online either. The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. To optimise your website successfully it is fundamental to understand how search engines work and …

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The secret to finding world class tools for link bait

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a hard truth you should know: The deck is …

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The truth about organic links

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

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The ultimate revelation of plugins

How-to tutorials and guides can also make for excellent evergreen content. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content …

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Understand about domain authority

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

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Understanding long tail search

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still …

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