Place Copyright Notices and Watermarks

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are …

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Remember that link research make the web go round

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Consider our blog subdomain name - FreeLogoServices.com/blog. Also, you …

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The broken link-building method aided by CTR

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Paid …

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The lazy way to RSS feeds

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match …

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The need to quantify quality

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords …

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The philosophy of keyword stuffing

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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To get fast rankings, you need link bait

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Many businesses assume that optimising for search engines is an instantaneous fix. If you have several versions of your site in different languages, add visual cues …

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Understanding link exchanges

I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of …

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Wait. Is offsite SEO really that simple?

With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. We will focus on its important and necessity in digital marketing in this article. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website …

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Warning: These mistakes could destroy your web crawlers

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. I believe that the effects of onpage optimization are paramount given the latest changes to the Google algorithm which are looking for …

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We're searching in different ways already

Avoid italics in HTML. "Above the fold" is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. The more visible your content is on social media, the more chance that people will share it via …

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What everyone ought to know about static pages

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. Market segmentation identifies sets …

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What's the story about analytics

No matter what business you own you need to be practical. Trend spotters are habitual line steppers. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on …

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Why link research matters

Google is constantly evolving to better understand the context and intent of user behaviour. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google might interpret that important …

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A few words on html

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Machines are writing stories and that is often something Google is not a fan of. A generic message makes the brand synonymous with the product category. There is a …

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Actionable tips on keyword research and Facebook

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. So what does this mean for your business? If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website development or …

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Actionable tips on splogs and Facebook

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. I highly recommend starting off with building out resources their target audience would care about, want to share on social …

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Avoid long, scrolling pages

As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. A strategy on Facebook might not work so well on Twitter. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have …

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Be mindful of cloaking

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively …

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Bucket brigades based on domain authority

Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. (There are third-party companies that will do this for you.) Don't go there. It includes an understanding of the product's benefits.

You'll be able to beat your competitors by considering …

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Content seeding in SEO

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. If you aren't …

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Define your goals with regards to nofollow links

Each piece of a campaign should be driven by a single strategy that guides the creative development process. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. If this URL theory were correct, then a site that …

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Establishing links is hard work

Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines …

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Fun with web crawlers for now

Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. SEO …

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Google ranking factors can be affected by webmaster tools

Too few exposures means the advertiser might fail to attain its intended objectives. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Already, more video content is being created than …

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Here is a quick way to solve a problem with scraping

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and …

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Hire the Most Experienced People

Firms that get in on the ground floor are likely to enjoy a major marketing advantage. One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1 …

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How to focus on Google algorithms

If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers' work and then create something even …

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Include options that omit things you might able to do without

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. This output serves as the input to the (re)assessment phase. The dates traditionally included in blog post URLs do not have to be there-and by removing those dates, you make archived posts …

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Is this the end of web crawlers as we know it?

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. An unexpected example of outbound communique for helping search is email. An alternate name for the process in the context …

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Landing page and site user experience

Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have …

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Learn to do non reciprocal links like a pro

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Another example of keywords is the Long Tail Keyword. Metadata is what appears on search engine result pages (SERPs) when a website …

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