Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Big companies can sometimes be difficult to navigate. For example, an inbound link from a major directory carries more …

Cookies record the types of sites visited, the information read, the searches conducted, and the products purchased. Niche social networking sites focus on a specific interest, hobby, or demographic group. There's never any reason to buy or pay for reviews. Ever wonder how to pick the perfect keyword topic for …

How do you stand out in all of the clutter? Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail …

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. We recommend page descriptions are between 100 and 320 characters. Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. Always strive for …

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

Google has been trying to understand social. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Without a doubt keyword research is the first and foremost step towards a successful search …

Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty …

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth …

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. International marketers utilize both standardization and adaptation tactics with regard to brands and products. Google prioritizes meta information and headers first, then body copy …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". Good formatting can instantly …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. When people search for information online, they're looking for content that will satisfy whatever need they may have. In document analysis, search engines look at whether they find the search …

Search engines do not like thin copy nor do they value duplicate copy. Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. When this is the case, your pages need more and better content. From …

Pages should be free of HTML validation errors. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. If you are linking your site with any …

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you'll find Searches related to it at the bottom. Can you use any to improve your content? SEO works …

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. A very wise woman once told me that fear holds us back …

Your competitors are not standing still. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. The Google Webmaster Tool is a handy set of utilities that …

Before you publish, please proofread! Google doesn't like spelling or grammar errors. Oh and don't try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Google has made it apparent that site speed matter in search rankings, and today, with a …

Do not schedule the republishing of posts. While it takes considerably more time, writing unique descriptions for each product enhances search results and, in the long run, customer conversions. The more assets you optimize, the greater your presence on search result pages for a given keyword phrase. What's more important …

SEO provides numerous benefits. Keyword Tool.io - Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. SEO specialists believe strongly in …

And, if you've got the chops for it I think it's a great career path, I think it's a great opportunity, and I think it's a great way to grow a career that's going to be in demand in the future So, seem like pretty simple question at first, but …

Social media is defined as any digital tool or venue that allows individuals to socialize on the web. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Most SEOs would agree that Google's SERP features can be a double-edged sword …

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links …

For example if you have a title in your content you should place a H1 tag around that title. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always …

Sooner or later, you must decide what software your site will be running. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011 …

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help …

Backlink quality is considered as the most important metric now than the count of backlinks. A demonstration execution displays how a product works. Matching marketingobjectives with the key targetmarket is an important step. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you …

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. A major consideration when creating internal backlinks is how you link different assets together. Structured data is essential these days. It's …

Simple amnesia? I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are - I then believe your site is measured against this. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on …

Web server compression allows for faster file transmissions and should be used whenever possible. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. You …

The way that websites are built are more important and more scrutinized by the algorithms. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). For example, there's social …

We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down …

Business markets may be segmented based how When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the …

They were searching with clunky phrases like "flower delivery new york." Now people feel comfortable typing in things like "who delivers roses near me?" Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Related keyphrases and keywords have a similar …

Explore how much content their site contains. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within …

Be consistent with colors. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement. Further, related pages and content should link together to provide a seamless, rich user experience …

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search Engine Optimization (SEO …

Let 's start with important on-page optimization strategies essential for any well positioned website. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our …