Winning marketing strategies for rankings

Your competitors are not standing still. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. The Google Webmaster Tool is a handy set of utilities that …

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Things your competitors know about web crawlers

Do not schedule the republishing of posts. While it takes considerably more time, writing unique descriptions for each product enhances search results and, in the long run, customer conversions. The more assets you optimize, the greater your presence on search result pages for a given keyword phrase. What's more important …

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Apply these secret techniques to assist with site submissions

Social media is defined as any digital tool or venue that allows individuals to socialize on the web. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Most SEOs would agree that Google's SERP features can be a double-edged sword …

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Include internal and external links

For example if you have a title in your content you should place a H1 tag around that title. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always …

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Questions to ask about user generated content

Sooner or later, you must decide what software your site will be running. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google's algorithm release of Panda in 2011 …

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Small but important things to observe about scraping

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

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The philosophy of meta tags

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help …

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Ways to tell you're suffering from an obsession with social media

Backlink quality is considered as the most important metric now than the count of backlinks. A demonstration execution displays how a product works. Matching marketingobjectives with the key targetmarket is an important step. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you …

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A focus on RSS feeds to benefit search engine placement

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. A major consideration when creating internal backlinks is how you link different assets together. Structured data is essential these days. It's …

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Actionable tips on cloaking and Twitter

Simple amnesia? I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are - I then believe your site is measured against this. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's …

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Actionable tips on conversion rates and Facebook

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on …

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Adjust your appearance in search by utilising social media

Web server compression allows for faster file transmissions and should be used whenever possible. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. You …

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Adopt a customer centric view of sitemaps

The way that websites are built are more important and more scrutinized by the algorithms. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). For example, there's social …

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Analyse your existing nofollow links

We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down …

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Apply these secret techniques to assist with page impressions

They were searching with clunky phrases like "flower delivery new york." Now people feel comfortable typing in things like "who delivers roses near me?" Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Related keyphrases and keywords have a similar …

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Can a techie truly understand 301 redirects

Explore how much content their site contains. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within …

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Don't try to solve the entire problem in the pitch

Let 's start with important on-page optimization strategies essential for any well positioned website. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our …

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Establish your position regarding sitemaps

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Everything below that visible area merely serves to …

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Headings and citations

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

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Here's what industry insiders think about RSS feeds

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Effective marketing demands it. This method involves …

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Here's what industry insiders think about keyword research

No system will ever be perfect. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. Another tip is to make sure you do your research and examine which terms …

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Hidden facts about social media

All of these activities are related and are highly dependent on the analysis of your web server logs. Market segmentation identifies sets of business or consumer groups with distinct characteristics. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment …

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How to optimize your website for mobile?

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect of SEO. Don't let it scare you! It is not nearly as intimidating as it sounds. If you don't want …

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How to reinvent cloaking without looking like an amateur

There's really no big secret here, but only the best SEO company can provide you the results you're looking for. You've probably clicked your way onto a content farm before - most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy …

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Identify and target the best keyword

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

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Learn from these mistakes before you learn about web portals

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in …

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Learning about SEO campaigns

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Stock-photos are the worst. While there are dozens of strategies that can help you achieve long-term …

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Let's talk about SEO

The ability to reach customers worldwide constitutes one of the major advantages that e-commerce holds over brick-and-mortar retail stores. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though …

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Local SEO understands changing attention spans

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to …

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More importance is given to inbound links

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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Never changing quality will eventually destroy you

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking …

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