Even when a migration seems to be on its way, you need to ask yourself: This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Each search …

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not time-consuming to optimise your images. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables …

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial …

Contrary to popular belief, SEO is not free. The steps involved in the business-to-business buying process are similar to those made by individual consumers. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked …

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. This means when you're doing SEO, you can't just use traditional SEO. Issues related to reputation are generally one of two things: a site's brand is not appearing where …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

Test your website at different screen resolutions. Changing one of these aspects create an alternative scenario 'B'. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall …

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Meta description tags can influence click-throughs but aren't directly used for rankings. Many SEO …

The search engines must execute multiple tasks very well to provide relevant search results. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. It doesn't care how pretty your call to action is, or …

It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when …

Individuals can be sent emails based on geotargeting techniques. Momentum means running programs with discipline and consistent growth month after month. But relax, it doesn't mean that you have to be ready to destroy them on sight. In many ways, Google was similar to most of the other major search …

The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. Google Trends provide clean and reliable results for the popularity of keywords and phrases. Although site search is not a specific SEO tactic, it is an essential website …

At those times, it might take some "keyword massaging" to get to the relevant links. The numbers make one thing clear: organic search is a worthwhile investment. One of the SEO strategies commonly practiced up to that point had been to have your webpage address added to third-party websites. Now …

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Rebuilding or revitalizing the brand's image then becomes difficult. Write locally oriented content: It's one of the best things you can do to improve local …

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Each page should have a title that isn't used anywhere else on your site …

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Big companies can sometimes be difficult to navigate. For example, an inbound link from a major directory carries more …

Cookies record the types of sites visited, the information read, the searches conducted, and the products purchased. Niche social networking sites focus on a specific interest, hobby, or demographic group. There's never any reason to buy or pay for reviews. Ever wonder how to pick the perfect keyword topic for …

How do you stand out in all of the clutter? Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail …

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. We recommend page descriptions are between 100 and 320 characters. Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. Always strive for …

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

Google has been trying to understand social. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Without a doubt keyword research is the first and foremost step towards a successful search …

Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty …

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth …

If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com. International marketers utilize both standardization and adaptation tactics with regard to brands and products. Google prioritizes meta information and headers first, then body copy …

If you're new to the SEO game it's easy to be fooled into thinking that once you get the basics down it's easy peasy, especially when you have a few small successes right away - you'll get an inflated sense of ego and think "I got this!". Good formatting can instantly …

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. When people search for information online, they're looking for content that will satisfy whatever need they may have. In document analysis, search engines look at whether they find the search …

Search engines do not like thin copy nor do they value duplicate copy. Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. When this is the case, your pages need more and better content. From …

Pages should be free of HTML validation errors. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. If you are linking your site with any …

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you'll find Searches related to it at the bottom. Can you use any to improve your content? SEO works …

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. A very wise woman once told me that fear holds us back …

Your competitors are not standing still. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. The Google Webmaster Tool is a handy set of utilities that …

Before you publish, please proofread! Google doesn't like spelling or grammar errors. Oh and don't try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Google has made it apparent that site speed matter in search rankings, and today, with a …

Do not schedule the republishing of posts. While it takes considerably more time, writing unique descriptions for each product enhances search results and, in the long run, customer conversions. The more assets you optimize, the greater your presence on search result pages for a given keyword phrase. What's more important …

SEO provides numerous benefits. Keyword Tool.io - Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. Seed keywords are the foundation of your keyword research. They define your niche and help you identify your competitors. SEO specialists believe strongly in …

And, if you've got the chops for it I think it's a great career path, I think it's a great opportunity, and I think it's a great way to grow a career that's going to be in demand in the future So, seem like pretty simple question at first, but …

Social media is defined as any digital tool or venue that allows individuals to socialize on the web. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Most SEOs would agree that Google's SERP features can be a double-edged sword …