Be consistent with colors. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement. Further, related pages and content should link together to provide a seamless, rich user experience …

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search Engine Optimization (SEO …

Let 's start with important on-page optimization strategies essential for any well positioned website. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our …

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Everything below that visible area merely serves to …

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Effective marketing demands it. This method involves …

No system will ever be perfect. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. Another tip is to make sure you do your research and examine which terms …

All of these activities are related and are highly dependent on the analysis of your web server logs. Market segmentation identifies sets of business or consumer groups with distinct characteristics. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect of SEO. Don't let it scare you! It is not nearly as intimidating as it sounds. If you don't want …

There's really no big secret here, but only the best SEO company can provide you the results you're looking for. You've probably clicked your way onto a content farm before - most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy …

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

ave you ever wanted to rank on the first page of Google, But didn There's still some challenges but overall I don't think SEO is difficult. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer …

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in …

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The brand, in turn, must deliveron promises and provide reasons for consumers to continue to interact with the company. Stock-photos are the worst. While there are dozens of strategies that can help you achieve long-term …

The ability to reach customers worldwide constitutes one of the major advantages that e-commerce holds over brick-and-mortar retail stores. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though …

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to …

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking …

One thing is clear, mobile overtakes the desktop. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you …

Grab readers with headlines. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google's page rank algorithm which will keep your page from ranking as well as it …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are …

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Consider our blog subdomain name - FreeLogoServices.com/blog. Also, you …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. One notable difference is with the Sun Java platform, which requires the use of an application server. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of …

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Great content marketing isn't self-promotional. It's useful and meaningful to the target audience. Paid …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. When a consumer, such as a 20- to 25-year-old female, accesses a website featuring paid search auction technology, in a microsecond the software searches the auction exchange for advertisers that match …

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords …

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. Links are supposed to be used for "citation" purposes, like footnotes in your high school essays. You should also make …

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Many businesses assume that optimising for search engines is an instantaneous fix. If you have several versions of your site in different languages, add visual cues …

I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of …

With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. We will focus on its important and necessity in digital marketing in this article. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website …

To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any place where customers interact with or acquire additional information about a firm. I believe that the effects of onpage optimization are paramount given the latest changes to the Google algorithm which are looking for …

Avoid italics in HTML. "Above the fold" is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. The more visible your content is on social media, the more chance that people will share it via …

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. Market segmentation identifies sets …

No matter what business you own you need to be practical. Trend spotters are habitual line steppers. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on …

Google is constantly evolving to better understand the context and intent of user behaviour. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google might interpret that important …

If you use an image without the proper accreditation, then you could be facing a hefty invoice further down the line. Machines are writing stories and that is often something Google is not a fan of. A generic message makes the brand synonymous with the product category. There is a …

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. So what does this mean for your business? If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website development or …

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. I highly recommend starting off with building out resources their target audience would care about, want to share on social …

As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. A strategy on Facebook might not work so well on Twitter. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have …