Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Other search …

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. We know that Google will never - and we mean never ever - give any sort of detailed secrets about its search ranking algorithm. They've also gone back and forth on the subject since about …

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store …

That way, your site gets shown to the people most likely to benefit from it. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up …

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Art meets science. We will focus on its important and …

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Sitelinks …

Even newer kids on the block like Snapchat provide a super fun way to consume news. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. The content on your site should be organized in a …

Eliminate keywords with 8,000 or more searches per month. That takes time. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value …

Fast-forward to today, and I've ghostwritten nearly 500 articles for multiple CEOs and helped build their personal and business brands around keywords that were positive to their respective industries. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

Selecting the right keywords, in the end, all comes down to understanding your target audience. The SEO plan should be revised every few months, as search engines and your rankings never stand still. We recommend page titles are between 10 and 60 characters. Have you ever tried to buy an …

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Too many low-quality pages might cause you site wide issues in the …

Rejuvenating an image helps a firm sell new products and can attract new customers. Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. When you invest a few hours a month for the first few months you can acquire …

That becomes even more valuable when you consider that only 8.5% of all traffic makes it past the first page. Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. How do you put an invisible business on the …

From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. Remarketing …

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

Knowledge of an industry is very useful, but so is knowledge of platforms. Humans make purchasing decisions based on more than simple rational thought processes. Generic (one-word) domain names can sell for as high as several million dollars. Visually, I prefer a handcrafted Victorian rocking horse . If you're looking for …

Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. Don't commit the cardinal sin of letting dots ruin your page descriptions That being said, proper formatting is essential for …

If the wrong people are hitting your website, it's all for nothing The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Who wants to get a 404 page after clicking …

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of …

Purchases that require little thought, have a low price, or do not demand a great deal of emotional involvement might follow this path. Exclusive online promotion of a Web site is rare. Figuring out which keywords you should focus on to get the most traffic to your site can be …

Those paid and organics incentives are SEO and SEM. Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. It's a clear sign to Google that when people are looking for a …

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. One should always keep an eye on those who want to take your …

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. Newer and smaller companies with limited finances often employ the "what we …

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Consumers make approximately 50 percent of all online purchase from mobile devices. It also needs to address the area of content presentation: how will this …

How can you base your SEO if you are not aware of the playing field? Can your title tag be improved to be more user-friendly? Quality database marketing programs include profiles with specific information about each customer's personal preferences. If you're looking for antique rocking horse for sale , you've come …

Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. Nobody has unlimited patience these days. Imagine having a fun-packed large rocking horses in your …

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. When the search engine spider reaches your sitemap, it …

Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. That's compared to only 34% of consumers who make the transition from interested search to actual footfall. Link signals tend to decay over time. Sites that were once popular often go …

Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being at the top could prove vital in winning all those important sales. All too often, when we're brought in for SEO work on a redesign, it's often late in …

Adjustments will be made with the strategies or tactics used in implementation. both execute the same functions and possess the same skills. By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services …

Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become …

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? It's time consuming, it's expensive, and kind of cheap SEO firms aren't going to do the work needed to get real results in SEO. Trust an SEO …

If people have no power to affect change, then they cannot do their jobs. All of these activities are related and are highly dependent on the analysis of your web server logs. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in …

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines …

Even when a migration seems to be on its way, you need to ask yourself: This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Each search …

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not time-consuming to optimise your images. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables …

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial …

Contrary to popular belief, SEO is not free. The steps involved in the business-to-business buying process are similar to those made by individual consumers. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked …

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. This means when you're doing SEO, you can't just use traditional SEO. Issues related to reputation are generally one of two things: a site's brand is not appearing where …