The hidden agenda of link building

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from this aspect of SEO. Don't let it scare you! It is not nearly as intimidating as it sounds. To have a sound …

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The ultimate revelation of mobile search

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. Currently, many advertisers believe that clutter has diminished the viability of the three-exposure hypothesis. When it comes to SEO, it's all about following a correct strategy. SEO is …

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Try New Things

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

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How you will benefit from metrics

Your SEO strategy needs to be a continuous process. Measure and monitor what is working and update your strategy on the fly. Search and apply for awards that apply to your business and site design. An individual can have 20,000 followers, but not be considered an opinion leader within …

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Listen to your customers. They will tell you all about SEM

Long titles aren't displayed in full in search results which can be unhelpful to users. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should …

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