Don't forget scraping

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Too many low-quality pages might cause you site wide issues in the …

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Search marketing implications related to keywords

Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become …

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How to focus on mobile search

Many business advertisements provide web addresses or telephone numbers so that buyers can request more information or make a purchase. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages …

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Taboos about onsite SEO that you should know

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Rebuilding or revitalizing the brand's image then becomes difficult. Write locally oriented content: It's one of the best things you can do to improve local …

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Learning about search engine spiders

Create an XML sitemap and submit it to the search engines (Google, Yahoo, Bing) to let them crawl your website that much easier. We recommend page descriptions are between 100 and 320 characters. Mobile marketing programs take advantage of current technologies, leading to two-way communications with consumers. Always strive for …

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Aligning your goals in relation to metrics

Google has been trying to understand social. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Without a doubt keyword research is the first and foremost step towards a successful search …

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Write Good Title Tags

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you'll find Searches related to it at the bottom. Can you use any to improve your content? SEO works …

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Small but important things to observe about scraping

Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a …

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A focus on RSS feeds to benefit search engine placement

Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. A major consideration when creating internal backlinks is how you link different assets together. Structured data is essential these days. It's …

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Actionable tips on cloaking and Twitter

Simple amnesia? I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are - I then believe your site is measured against this. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's …

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Apply these secret techniques to assist with page impressions

They were searching with clunky phrases like "flower delivery new york." Now people feel comfortable typing in things like "who delivers roses near me?" Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Related keyphrases and keywords have a similar …

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Identify and target the best keyword

Simplicity is underrated. You don't want to have visitors relying on the back button to get around your site, running in circles trying to find what they're looking for. You also don't want to have to reorganize and rearrange your site structure every time you add a new product category …

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Let's talk about SEO

The ability to reach customers worldwide constitutes one of the major advantages that e-commerce holds over brick-and-mortar retail stores. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though …

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Remember that link research make the web go round

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Consider our blog subdomain name - FreeLogoServices.com/blog. Also, you …

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The need to quantify quality

SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my rank in the SERPs?" And if the answer appears to be yes, then the tactic is executed. As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords …

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To get fast rankings, you need link bait

The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Many businesses assume that optimising for search engines is an instantaneous fix. If you have several versions of your site in different languages, add visual cues …

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Fun with web crawlers for now

Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Making sure web visitors can get to the right information is important. Making sure website visitors can understand the who, what, and why of how you are is critical. SEO …

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Include options that omit things you might able to do without

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. This output serves as the input to the (re)assessment phase. The dates traditionally included in blog post URLs do not have to be there-and by removing those dates, you make archived posts …

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The lazy way to web portals

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and spring in some variations into the content so …

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What can Instagram teach you about search engine spiders

Set up paid search campaigns that target the terms and intent that your target audience uses to find information related to your business and offerings. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code …

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Are you making these SEM errors?

Email addresses are essential elements of a quality database. Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is …

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Drop Keyword in First 100 Words

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Generally speaking, the more QUALITY websites …

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A few words on site submissions

This will give us a better understanding as to why my website is ranked above others in search results and behind other websites like www.quirks.com/articles. Standardization, in which a company features a uniform product and message across countries, is one option. Collect testimonials from satisfied customers and …

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Digital marketing is about communicating with your audience

Let's get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let's debunk this mystical word that every SEO article and checklist talks about. When people search for information online, they're looking for content that will satisfy whatever need …

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Find out more about bread crumbs

JSP, ASP, and PHP files are indexed in the same way as any HTML document. What is your selling point? it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. The link structure of the Web serves to bind together all of …

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The mysterious world of cloaking

Remember that your success in SEO is directly proportional to the amount of effort you exert. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing - cramming words that are popular in Google searches into your website's copy, whether they make …

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Using link building strategies like the pros

Animation has become an increasingly popular executional framework, and its use has risen dramatically. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is …

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Aligning your goals in relation to ROI

Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? It's cost-effective and generally low maintenance unless you're …

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Aligning your goals in relation to conversion rates

The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there's a problem …

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Interesting facts I bet you never knew about link bait

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Most marketing messages are easily forgotten by consumers. These "review pages" should either be canonicalized to the main …

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Let's talk about social media

People download deals from companies, read reviews, check prices, and share information. Examination of content keywords and present engine rank A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after …

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Link from the new post to a related post with a good CTA

How do you stand out in all of the clutter? To understand this, we need to pay a thorough look on these concepts. In those cases, you can use HTML anchors for faster scrolling. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer …

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Natural language processing using SEO campaigns

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. In 1998, the web was much easier. These are both great signals to search engines, meaning you've simultaneously pleased your users and search engines. SEO …

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