The reason everyone loves analytics

That way, your site gets shown to the people most likely to benefit from it. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up …

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What are the advantages of URL parameters on today's web?

Fast-forward to today, and I've ghostwritten nearly 500 articles for multiple CEOs and helped build their personal and business brands around keywords that were positive to their respective industries. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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The truth about canonical URLs

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not time-consuming to optimise your images. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables …

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Numerous ideas for javascript

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Meta description tags can influence click-throughs but aren't directly used for rankings. Many SEO …

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Education is the best legacy when it comes to landing pages

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Each page should have a title that isn't used anywhere else on your site …

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Adjust your appearance in search by utilising walled garden sites

Search engines do not like thin copy nor do they value duplicate copy. Data mining includes two primary activities: building profiles of customer segments and/or preparing models that predict future purchase behaviors based on past purchases. When this is the case, your pages need more and better content. From …

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Actionable tips on conversion rates and Facebook

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. Broken hyperlinks between pages can prevent search engines from finding parts of your site and stops your pages from passing on …

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Analyse your existing nofollow links

We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? When starting your search for chat rooms or message boards, I recommend visiting a number of these sites and then winnowing down …

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Can a techie truly understand 301 redirects

Explore how much content their site contains. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within …

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Headings and citations

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they're duplicate pages. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain …

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How to reinvent cloaking without looking like an amateur

There's really no big secret here, but only the best SEO company can provide you the results you're looking for. You've probably clicked your way onto a content farm before - most of us have. The content is typically packed with keywords and light on factual information, giving it big relevancy …

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Understanding link exchanges

I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it" and so on, but the fact of …

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Wait. Is offsite SEO really that simple?

With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. We will focus on its important and necessity in digital marketing in this article. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website …

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Actionable tips on splogs and Facebook

By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. I highly recommend starting off with building out resources their target audience would care about, want to share on social …

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Bucket brigades based on domain authority

Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. (There are third-party companies that will do this for you.) Don't go there. It includes an understanding of the product's benefits.

You'll be able to beat your competitors by considering …

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Landing page and site user experience

Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have …

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Takeaway tips for cloaking

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Follow all the good on-page …

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Tell me more about widgets

The "correct word count" for your home page depends on a number of factors. Yes, you do want a respectable word count, but you don't want to bloat your home page with fluff just to make it with the search engines. Find out who your customers are and what words …

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Your stories don't have to be unusual and gripping

Some come with banner ads plastered over your site, while others are genuinely free, with no ads forced on your site. It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story …

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At last - revealed: the secret to hits

In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. SEO is the practice of providing your clients with information about your services digitally. Google has become tremendously more sophisticated about the signals that it does …

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Clarification about web crawlers

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet …

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How do you feel about walled garden sites now?

A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. A new form of data analytics is based on Placing the name of the business in the …

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Latest developments in web crawlers

Although web spiders do their best to obtain as many documents as possible for search engines to index, not all documents get indexed. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Sometimes called …

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More focus is put on user generated content

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Keyword research can be time-consuming, but rewarding when done properly. And the common belief is people generally scan and review the first two pages of the SERP. Google reshaped …

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Quality over quantity when it comes to SEO campaigns

This is perhaps the worst-case scenario in an SEO context. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed …

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Ridiculous rules about search engine spiders

Typical information for consumers includes a retailer's store hours, business location, or sometimes more detailed product specifications. This has been proven over and over again when analyzes top ranked web pages. Information Snippets are the block of text found under the main title of a google search result. The use …

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The hidden agenda behind plugins

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. Core SEO tactics are a must in an effective digital marketing strategy these days. There are also companies who sit between both camps …

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The hidden agenda of cloaking

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. On top of that, their major updates, like Panda and …

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The untapped goldmine of mobile search

Most SEO's (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or do something else that …

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Losing Focus on analytics

Effective marketing communications influence consumer attitudes. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the …

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Move From m. to Responsive Design

Don't be too focused on creating backlinks, instead focus on the END Goal. PPC and SEO management are often completely separated fields and managed by different people. Thanks to improvements in the Google Algorithm, web crawlers are able to access more of your website regardless of formatting. Each project should …

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Put aside your preconceptions of what you wanted to rank for

Currently, the bandwidth for handling internet traffic varies considerably. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren't going to find any use in your site. Clearly, keywords are important. They always have …

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The ugly truth about search queries

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It typically involves direct marketing through interactive means such as special events and free samples. Monitor your KPIs to make sure …

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Discover the connection between user experience backlinks

Among these extensions, you will almost always use .com, .net, and/or .org. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be …

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