More importance is given to walled garden sites

Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. It may seem too basic, but it …

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Quality over quantity when it comes to page rank

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. These tools are extremely useful when looking how to optimise your existing website or blog. Your URL's should include your main keywords, but make sure …

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The philosophy of SERPs

What would you type into a search engine to find your business website or page? Fantasy executions lift the audience beyond the real world to a make-believe experience. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent …

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Think about javascript from the start

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. SEO changes quickly. Information that was true six months ago, may not be true today. As you get more visible online through SEO …

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Beginner's guide to 301 redirects

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and …

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