As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. A strategy on Facebook might not work so well on Twitter. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. An unexpected example of outbound communique for helping search is email. An alternate name for the process in the context …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Another example of keywords is the Long Tail Keyword. Metadata is what appears on search engine result pages (SERPs) when a website …

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Use only lowercase letters in URLs. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine …

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. If you're a small business owner with aspirations of getting your website to the first page of Google search results, there's a hard truth you should know: The deck is …

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging …

How-to tutorials and guides can also make for excellent evergreen content. Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content …

99% of people don't need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still …

Businesses that stick to the old SEO trick of "stuff a post with keywords and use metadata" will get left behind. SEO isn't about tricking Google or working with spiders - it's about creating content that wants to get read by your customers. At the operating system level, Windows and Linux …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Age can be combined with another demographic, such as gender. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first …

At times, you will need to perform small or big SEO-type hacks-if you're striving for perfection. You don't have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. Google loves links. Social signals aren't an important part of the Google algorithm …

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution …

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it's also of no use to get links from irrelevant sites. SEO is not a one-time thing.Often, search engine optimization (SEO) comes as an afterthought …

Marketers can depict a tool as durable, convenient, or handy to use. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. Your users need the structure to navigate through …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Every piece of content should have the user in mind …

As technology evolved, the use of keywords by search engines has become obsolete. When writing an article or some content for your web page, remember- 'spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content …

A high authority site will rank much faster than you. Competitors are there due to the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority …

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. To truly stay on top of everything, you will need the help of bots. If you plan to do some basic SEO, it is must that you know how search engines …

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the …

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. You could pay for ads - but is this really a viable (affordable) long-term solution? International markets …

Don't forget to tell Google your site is mobile-proof. You can add a viewport declaration - if you're using responsive design - or a Vary header when using dynamic serving. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or …

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

It also lists pages that have been downloaded, enabling the users to search efficiently. Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. A page that doesn't meet the needs and expectations of users will never achieve strong …

Learning means excitement for your brain; think of it as a data party. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will also lower your site's page ranking. To assure your …

There are two main philosophical buckets of practices for SEO: black hat and white hat. Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Google's PageRank algorithm in …

There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. The amount of involvement will be determined by factors …

You don't merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. If you're a business, it may be a good idea to start a blog on your website. Not only will this keep your site …

Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. Social media websites along with …

To give you an idea on this, let's start with this fact - nearly 14 billion searches online take place every month. There's a lot that goes into this and we're talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your …

What Are The Most Important Factors SEO Marketers Consider? Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Behind The Scenes - The Code Not all websites are created …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Online video games present advertisers with the luxury of generating quality web metrics. In business-to-business purchases, people still make the decisions. This will not only improve your …

A simple way to create nonsensical names is to combine parts of two or more words into a new word. Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any …

Paid is an expeditious method for a marketer to test keyword viability for conversion. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. Instagram enthusiasts tend to be young, wealthy, and female. Using hidden text or hidden links is …

Informative advertisements speak to the audience in a straightforward manner. When searching for popular keywords, search results are usually mixed with Blended Search results. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Search …

In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Head Keywords - Head keywords are usually of one word and are practically impossible to rank for unless it's a brand name. Google's shifts and tweaks on ranking algorithms are happening more often …

When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed up the process and help you start ranking higher faster. But shortcuts and black hat tactics like keyword stuffing won't help you; they may actually …

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Think of a sitemap as a list of files that give hints to the search engines on how they can …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. We all know poorly written and thin content when we see it. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately …

So, you are tasked with increasing the visibility of an existing site. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. Oftentimes, a communications plan for an individual brand emphasizes a single objective. Apart from knowing …