Does Bing really care about CTR

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

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Content Verticals

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Art meets science. We will focus on its important and …

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Wait. Are authority sites really that simple?

From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. Remarketing …

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Establishment of Specifications

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines …

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Learn how to start with URLs

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial …

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What everyone ought to know about duplication

Contrary to popular belief, SEO is not free. The steps involved in the business-to-business buying process are similar to those made by individual consumers. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked …

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Learn how to start with nofollow links

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. This means when you're doing SEO, you can't just use traditional SEO. Issues related to reputation are generally one of two things: a site's brand is not appearing where …

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Unheard ways to achieve success with citations

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

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Actionable tips on inbound links and Instagram

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

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Simple Tips for using LSI to get ahead of your Competition

Test your website at different screen resolutions. Changing one of these aspects create an alternative scenario 'B'. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall …

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If analysis is so terrible, why don't statistics show this?

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Big companies can sometimes be difficult to navigate. For example, an inbound link from a major directory carries more …

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Taboos about web 2.0 that you should know

Pages should be free of HTML validation errors. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your …

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Concentrate on actionable search queries

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. A very wise woman once told me that fear holds us back …

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Winning marketing strategies for rankings

Your competitors are not standing still. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. The Google Webmaster Tool is a handy set of utilities that …

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Ways to tell you're suffering from an obsession with social media

Backlink quality is considered as the most important metric now than the count of backlinks. A demonstration execution displays how a product works. Matching marketingobjectives with the key targetmarket is an important step. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you …

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Here's what industry insiders think about RSS feeds

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Effective marketing demands it. This method involves …

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Learn from these mistakes before you learn about web portals

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in …

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Local SEO understands changing attention spans

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to …

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More importance is given to inbound links

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

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The philosophy of keyword stuffing

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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We're searching in different ways already

Avoid italics in HTML. "Above the fold" is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. The more visible your content is on social media, the more chance that people will share it via …

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What everyone ought to know about static pages

By 2004, small businesses started realising the benefits of SEO and how it can be beneficial to their business. Results are enhanced when permission marketing programs utilize database technology to segment customers, although not every person who signs up for permission marketing becomes a valuable customer. Market segmentation identifies sets …

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Why link research matters

Google is constantly evolving to better understand the context and intent of user behaviour. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google might interpret that important …

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Actionable tips on keyword research and Facebook

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. So what does this mean for your business? If you're hesitant about the effectiveness of SEO, it's safe to assume you don't have much technical experience with website development or …

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Avoid long, scrolling pages

As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. A strategy on Facebook might not work so well on Twitter. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have …

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Is this the end of web crawlers as we know it?

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. An unexpected example of outbound communique for helping search is email. An alternate name for the process in the context …

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Learn to do non reciprocal links like a pro

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Another example of keywords is the Long Tail Keyword. Metadata is what appears on search engine result pages (SERPs) when a website …

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Takeaway tips for ROI

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

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