The truth about organic links

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

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Understand about domain authority

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

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Why bread crumbs matter

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

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Actionable tips on web crawlers and Facebook

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

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Establish intuitive information architecture by considering html

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

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External Ranking Factors

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Searcher …

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Take a customer focused approach to 301 redirects

Search engine crawlers do all the work for you. Some growth opportunities are too good to be true. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Obviously, there …

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Winning tactics for duplication

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Find forums online that are …

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Explain to Your Client What Traffic Is Realistic to Expect

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. It may surprise you that where your site is hosted has any …

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Here is a quick way to solve a problem with white hat SEO

It refers to the number of times your keywords are used on a given page as a percentage of the total number of words. They consider no other choice, regardless of price differences. Above all else, never be tempted to plagiarise. Backlinks are links that are directed towards your website …

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How to diagnose keyword research related issues

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Kiting internet trends is one of the most exciting things search marketers do. This is the reason why the market gets increasingly competitive and …

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How to learn about non reciprocal links in a few hours

Create forms that retain form data if a user returns to the same form page. Research keywords and competing websites to select ideal keywords. You will notice a lift in both conversions and brand authority. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a …

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Increase TTL of DNS records

If you are not currently tracking your website, you should implement those two programs right away. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Adding the website is quite a …

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Lets look at our approach to RSS feeds

Place important information at the top of your pages. When it comes to choosing keywords, it's important that they are not too specific or too broad. If visitors get what they need from your site, they're more likely to come back or link to your pages. It takes time to …

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Natural language processing using backlinks

A/B testing is not something that's exclusive to paid search, for example. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. The user is most likely to type in something called 'keyphrases', rather than single 'keywords'. Websites that have …

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Repurpose old page impressions

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! Even though Google search is not the be all and end all to business, having a site that …

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Short Story: The truth about indexed pages

In my experience, about 60 percent or more of your results are directly correlated to off-page optimization. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites …

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The broken link-building method aided by LSI

There are lots of different types of keywords. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to …

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Tips and tricks that can help encourage clickthroughs

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality of the site and its content. It helps if you like …

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Who else wants to know the mystery behind keyword research ?

Why not try replacing it with another one that could work better. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Technical SEO lays a solid foundation that gives your content the best chance to …

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Actionable tips on site submissions and Twitter

You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Does longer content …

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Aligning Your Content

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide …

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Headings and plugins

This can give you a jump start when launching your website because it has been indexed by Google, likely has inbound links, and may currently rank for the keywords for which you're trying to optimize. The fastest and most effective way to achieve this goal is by developing quality links …

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Make domain authority the main focus of your marketing tactics

A well-planned structure makes your writing more effective. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that …

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Self-publishing Parasite SEO based purely on canonical URLs

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only …

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Start mapping your SEO needs to pages

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not …

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The value of Google authorship

Demographics are relatively easy to identify. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Matching - Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each …

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Ways to tell you're suffering from an obsession with long tail search

Do not mess with standard browser operations such as disabling the browser's back button, disabling the right mouse click, obfuscating link colors, using custom (or changing the standard behavior of) browser scroll bars, or restricting manual font size changes. The manner in which individuals store information further affects decisions, because …

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Who else wants to know the mystery behind bread crumbs ?

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies …

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Why I hate bounce rates

There are plenty of business owners whose websites haven't been updated in years who are being left behind by major shifts in digital marketing. You don't want to be one of those people. In the long run, not changing with the times hurts your business. As each indexable page on …

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Is this the end of reporting as we know it?

It typically involves direct marketing through interactive means such as special events and free samples. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The authority of …

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Learn how to start with CTR

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Duplicate content is not the only thing to be …

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The conversion rates mystery revealed

When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Search Engine Optimization is true scientific method that works. I always advice "Stick to basics", focus on getting real visitors and giving them a good experience while browsing your Website/blog. While …

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The reality is that blogging is a medium

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Make sure the article is easy to read, even to those who are new to the topic …

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