These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. Links are supposed to be used for "citation" purposes, like footnotes in your high school essays. You should also make …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively …

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. If you aren't …

Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines …

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and …

I prefer using a comma followed by a space to separate each keyword. We won't promise you SEO is easy, because it isn't. SEO is not simple and it is not easy. What we will promise you is that anyone and everyone can learn SEO. Powerful brands result from careful …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

It is, instead, the result of dozens of different factors. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and advertising, public relations, customer support, user research, user interaction design, and any other department that thinks about the business, customers, product, or website …

Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking …

With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's …

The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does not require the use of psychographic information but does possess the richness of psychographics. Searcher …

Or the second page, where a mere 10% of users wander? In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. Knowing how people store, retrieve …

Company leaders expect tangible results from promotional campaigns and marketing programs. SEO is not finished when you start seeing results. Don't try and stuff keywords where they don't belong. Yes, still focus on keywords, but your north star for everything you write should be the user. I think the one …

A catchy tagline identifies a brand and then stays with it over successive campaigns. If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Of course, the mistake that most businesses make is that they approach social media marketing with …

Search engine crawlers do all the work for you. Some growth opportunities are too good to be true. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. Obviously, there …

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Find forums online that are …

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. It may surprise you that where your site is hosted has any …

It refers to the number of times your keywords are used on a given page as a percentage of the total number of words. They consider no other choice, regardless of price differences. Above all else, never be tempted to plagiarise. Backlinks are links that are directed towards your website …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. Kiting internet trends is one of the most exciting things search marketers do. This is the reason why the market gets increasingly competitive and …

Create forms that retain form data if a user returns to the same form page. Research keywords and competing websites to select ideal keywords. You will notice a lift in both conversions and brand authority. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a …

If you are not currently tracking your website, you should implement those two programs right away. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Adding the website is quite a …

Place important information at the top of your pages. When it comes to choosing keywords, it's important that they are not too specific or too broad. If visitors get what they need from your site, they're more likely to come back or link to your pages. It takes time to …

A/B testing is not something that's exclusive to paid search, for example. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. The user is most likely to type in something called 'keyphrases', rather than single 'keywords'. Websites that have …

Let's face it- Being able to rank high on search engines is a huge advantage these days, right? But because of all the competition, you can't see yourself anywhere near the top! Even though Google search is not the be all and end all to business, having a site that …

In my experience, about 60 percent or more of your results are directly correlated to off-page optimization. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia's switch-over itself could have had a dramatic effect on the amount of HTTPS sites …

For second- and third-page listings, web traffic increases six-fold. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.: Just as the keywords, the search engine algorithms are important and unique to every search engine. For example, an inbound link from a major directory carries more weight than …

There are lots of different types of keywords. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to …

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality of the site and its content. It helps if you like …

Now, that was always kind of the goal but it was just easier to get around that. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so …

Why not try replacing it with another one that could work better. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Technical SEO lays a solid foundation that gives your content the best chance to …

You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Does longer content …

You can include the historical facts, ultimate tips, and the best practices for reaching a particular goal about the matter in question. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide …

This can give you a jump start when launching your website because it has been indexed by Google, likely has inbound links, and may currently rank for the keywords for which you're trying to optimize. The fastest and most effective way to achieve this goal is by developing quality links …

A well-planned structure makes your writing more effective. Naturally, the prerequisite to all of that is to have engaging content and a quality product (or service). We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that …

The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only …

Like with current trends, content that focuses on specific seasons or holidays is also not evergreen. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not …

Demographics are relatively easy to identify. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Matching - Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each …

Throughout the years, SEO has changed substantially. Good headlines grab readers by the lapels. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get …