A lot of things, actually-just take a look at the Search Quality Rater's Guidelines Google publishes. Making improvements is imperative to customer satisfaction. The expensive price of a real artisan pashmina is due to the amount of expert craftsmanship that goes into creating each product. Long AA Oxon keywords are …

The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you …

Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Other search …

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store …

Even newer kids on the block like Snapchat provide a super fun way to consume news. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. The content on your site should be organized in a …

Rejuvenating an image helps a firm sell new products and can attract new customers. Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. When you invest a few hours a month for the first few months you can acquire …

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

Knowledge of an industry is very useful, but so is knowledge of platforms. Humans make purchasing decisions based on more than simple rational thought processes. Generic (one-word) domain names can sell for as high as several million dollars. Visually, I prefer a handcrafted Victorian rocking horse . If you're looking for …

If the wrong people are hitting your website, it's all for nothing The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Who wants to get a 404 page after clicking …

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of …

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. Newer and smaller companies with limited finances often employ the "what we …

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Consumers make approximately 50 percent of all online purchase from mobile devices. It also needs to address the area of content presentation: how will this …

Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being at the top could prove vital in winning all those important sales. All too often, when we're brought in for SEO work on a redesign, it's often late in …

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? It's time consuming, it's expensive, and kind of cheap SEO firms aren't going to do the work needed to get real results in SEO. Trust an SEO …

The search engines must execute multiple tasks very well to provide relevant search results. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. It doesn't care how pretty your call to action is, or …

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty …

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. If you are linking your site with any …

Social media is defined as any digital tool or venue that allows individuals to socialize on the web. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Most SEOs would agree that Google's SERP features can be a double-edged sword …

For example if you have a title in your content you should place a H1 tag around that title. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always …

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help …

Web server compression allows for faster file transmissions and should be used whenever possible. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. You …

The way that websites are built are more important and more scrutinized by the algorithms. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). For example, there's social …

Business markets may be segmented based how When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the …

Be consistent with colors. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the original statement. Further, related pages and content should link together to provide a seamless, rich user experience …

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search Engine Optimization (SEO …

No system will ever be perfect. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. Another tip is to make sure you do your research and examine which terms …

All of these activities are related and are highly dependent on the analysis of your web server logs. Market segmentation identifies sets of business or consumer groups with distinct characteristics. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment …

ave you ever wanted to rank on the first page of Google, But didn There's still some challenges but overall I don't think SEO is difficult. The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer …

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking …

One thing is clear, mobile overtakes the desktop. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you …

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are …

These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. Links are supposed to be used for "citation" purposes, like footnotes in your high school essays. You should also make …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively …

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. If you aren't …

Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines …

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and …

I prefer using a comma followed by a space to separate each keyword. We won't promise you SEO is easy, because it isn't. SEO is not simple and it is not easy. What we will promise you is that anyone and everyone can learn SEO. Powerful brands result from careful …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …