Let's follow text links best practise

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store …

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Write a keyword-rich introduction about bounce rates

Even newer kids on the block like Snapchat provide a super fun way to consume news. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. The content on your site should be organized in a …

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The mysterious world of duplication

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

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Latest developments in domain authority

If the wrong people are hitting your website, it's all for nothing The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Who wants to get a 404 page after clicking …

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Headings and backlinks

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of …

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This year will be the year of forums

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. Newer and smaller companies with limited finances often employ the "what we …

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Google ranking factors can be affected by trust rank

Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being at the top could prove vital in winning all those important sales. All too often, when we're brought in for SEO work on a redesign, it's often late in …

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Tactics around link exchanges

The search engines must execute multiple tasks very well to provide relevant search results. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. It doesn't care how pretty your call to action is, or …

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Can white hat SEO help improve my search engine placement?

Discovering viable business-to-business marketing opportunities by reaching purchasing managers and other decision makers in the target business often plays a vital role in overall company success. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to …

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Using SEO strategies like the pros

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A bit spammy, but if the top ten results are already a bit spammy... If low-quality pages are performing well in the top ten of an existing long tail SERP - then it's worth …

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Apply these secret techniques to assist with site submissions

Social media is defined as any digital tool or venue that allows individuals to socialize on the web. Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Most SEOs would agree that Google's SERP features can be a double-edged sword …

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Include internal and external links

For example if you have a title in your content you should place a H1 tag around that title. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always …

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The philosophy of meta tags

Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of your product or service. The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help …

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Adjust your appearance in search by utilising social media

Web server compression allows for faster file transmissions and should be used whenever possible. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page's target keywords or phrases that explain what the page is about. You …

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Adopt a customer centric view of sitemaps

The way that websites are built are more important and more scrutinized by the algorithms. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). For example, there's social …

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Here's what industry insiders think about keyword research

No system will ever be perfect. In many ways, Google was similar to most of the other major search engines, but its interface did not look like much, consisting of a simple form and search button. Another tip is to make sure you do your research and examine which terms …

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Hidden facts about social media

All of these activities are related and are highly dependent on the analysis of your web server logs. Market segmentation identifies sets of business or consumer groups with distinct characteristics. SEO-when considered right from the start- will give you an edge as well as an improved return on your investment …

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Never changing quality will eventually destroy you

The user's keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking …

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Place Copyright Notices and Watermarks

Your goal should be to create links to individual posts/pages along with those leading to your homepage. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are …

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Be mindful of cloaking

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. While it's easy to find "experts" you may want to reach out to, it's important to remember that not everyone responds positively …

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Content seeding in SEO

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an "unnatural" way. If you aren't …

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Establishing links is hard work

Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines …

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Here is a quick way to solve a problem with scraping

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. They go the distance, train, research their enemies' capabilities, properly estimate their own capabilities, and …

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Tell me more about authority sites

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you …

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The truth about organic links

If you are still struggling, at some point you might want to use a domain name broker to get you a domain that you like. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while …

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Understand about domain authority

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. SEOs often like to use tricks and they like to use the most recent tactics to fool the algorithms to rank their …

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