Top-ranking webpages in Google have shorter URLs. Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Optimizing just for search engines may not be enough. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it's searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly.

How can marketers use social media strategies in international operations?

Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to "help users navigate your site". One issue often cited by Do your homework! The primary resources are all available here. Its as simple as your ABC's those who believe links aren't as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. These problems will give a poor user experience and could impact your search ranking. Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content.

More importance is given to dynamic pages

Links with over optimized anchor text in articles or press releases distributed on other sites. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results. Attempting to change an image becomes necessary when target markets have begun to shrink or disappear or when the brand's image no longer matches industry trends and consumer expectations. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication.

Don't miss out webmaster tools from your detailed marketing checklist

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. An SEO without access or authority to change what's on the company homepage is doubtlessly hampered. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. Gaz Hall, a Technical SEO from the UK, said: "Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there's no guarantee how much extra traffic they're going to send your way."

Establishing links is hard work

I don't mind multiple copies of articles on the same site - as you find with WordPress categories or tags, but I wouldn't have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not targeting the same keyword phrases in a way that can cannibalise your rankings. That I'm always shocked by Business Profile , in this regard. provides a situation where makes it a little harder than others. There are more than 13 billion online searches every month. Search engine bots are entirely different entities.