Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches.
High advertisement ratio can be mitigated by using keyword research
If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. You can also use
multiple Do your homework! The primary resources
are all available here. Its as simple as your ABC's IP addresses on the same box if you want to host multiple domains with their own separate IPs. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not.
Layout, formatting and sitemaps combine to make great SEO
Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Be wary of
promises to get you links from dozens or hundreds of websites. Many such links are considered "bad neighborhood" links by the search engines and you can get penalized for associating with them. Although it's pretty slow-going, it's best to hand-select relevant and quality websites and approach them one-by-one. We recommend page descriptions are between 100 and 320 characters. Working with so many clients we get access to concrete data on what's working and what isn't.
Advantages of content and how you can take advantage of this
Create forms that retain form data if a user returns to the same form page. Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. According to Freelance SEO Consultant
, Gaz Hall from SEO Hull
: "HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike."
Disambiguation, and diversity are important when it comes to local search
If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. Seeing A great example that I like to use is Assessment for Schools
. which sites are
currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you'll see some new sites sneak their way up. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place.