A measure of quality based on ROI

Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. Services are intangible; they cannot be seen or touched and consumers cannot examine them before making decisions. A simple search on Google for what is a leased line will give …

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Update your SERPs on a regular basis

They view Research suggests that negative comparative ads typically result in lower believability of the advertising claim and may result in less favorable attitudes toward the brand. So, we focus on creating what we call "keyword clusters" - groups of keyword phrases focused around high volume "core" keyword phrases. Have you …

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Design + RSS feeds = Greatness

This is bad news, both for human visitors and for search crawlers, so if you discover one of these compatibility problems, you're going to need to update your site. It stands the test of time and never goes out of date. Hopefully, blog comments are already a part of your …

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Want a thriving business? Focus on CTR

As we know, reviews incur their own set of challenges, and I am not referring to negative reviews, which a business can address in a number of well documented ways. But not all duplicate content is editorially created. Pages could be de-indexed as a result of a manual penalty, but …

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Develop a Strategy

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There's a handy tool to check. Test your site, and work with your designer to make the …

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Takeaway tips for page rank

Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally advised against. What's worse is subsequently failing to transfer the acquired page authority onto the new URLs. Mobile searches now outnumber desktop searches, so Google has taken extensive efforts in …

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What your mum didn't tell you about rankings

Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. Think hard about the overall message of your content, including the ideas that you are presenting to your readers. Other search …

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A focus on trust rank to benefit search engine placement

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. We know that Google will never - and we mean never ever - give any sort of detailed secrets about its search ranking algorithm. They've also gone back and forth on the subject since about …

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Let's follow text links best practise

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store …

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The reason everyone loves analytics

That way, your site gets shown to the people most likely to benefit from it. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up …

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Does Bing really care about CTR

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

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Content Verticals

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Art meets science. We will focus on its important and …

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Actionable tips on link research and Twitter

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Sitelinks …

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Write a keyword-rich introduction about bounce rates

Even newer kids on the block like Snapchat provide a super fun way to consume news. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. The content on your site should be organized in a …

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The hidden agenda of white hat SEO

Eliminate keywords with 8,000 or more searches per month. That takes time. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value …

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What are the advantages of URL parameters on today's web?

Fast-forward to today, and I've ghostwritten nearly 500 articles for multiple CEOs and helped build their personal and business brands around keywords that were positive to their respective industries. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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Don't forget scraping

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Too many low-quality pages might cause you site wide issues in the …

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Wait. Are authority sites really that simple?

From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. Remarketing …

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The mysterious world of duplication

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

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Latest developments in domain authority

If the wrong people are hitting your website, it's all for nothing The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Who wants to get a 404 page after clicking …

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Headings and backlinks

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of …

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This year will be the year of forums

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. Newer and smaller companies with limited finances often employ the "what we …

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Actionable tips on reporting and Facebook

Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. That's compared to only 34% of consumers who make the transition from interested search to actual footfall. Link signals tend to decay over time. Sites that were once popular often go …

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