A focus on trust rank to benefit search engine placement

Behavioral targeting utilizes web data to identify the individuals who are most likely to purchase an item. We know that Google will never - and we mean never ever - give any sort of detailed secrets about its search ranking algorithm. They've also gone back and forth on the subject since about …

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Let's follow text links best practise

As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store …

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The reason everyone loves analytics

That way, your site gets shown to the people most likely to benefit from it. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up …

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Does Bing really care about CTR

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

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Content Verticals

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Art meets science. We will focus on its important and …

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Actionable tips on link research and Twitter

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks. Sitelinks …

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Write a keyword-rich introduction about bounce rates

Even newer kids on the block like Snapchat provide a super fun way to consume news. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. The content on your site should be organized in a …

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What are the advantages of URL parameters on today's web?

Fast-forward to today, and I've ghostwritten nearly 500 articles for multiple CEOs and helped build their personal and business brands around keywords that were positive to their respective industries. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain …

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Don't forget scraping

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Besides this, it can also be a great idea to add your local business to Google's 'My Business'. Too many low-quality pages might cause you site wide issues in the …

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Wait. Are authority sites really that simple?

From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. Remarketing …

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The mysterious world of duplication

Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are using that you might not have anticipated. One reason for this- your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon …

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Latest developments in domain authority

If the wrong people are hitting your website, it's all for nothing The author of one such book made such a claim while speaking at a conference (and right before your author spoke, which did not start things off very well). Who wants to get a 404 page after clicking …

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Headings and backlinks

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of …

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This year will be the year of forums

Even though I had my meta tags in place at the top of my coded page, search engine spiders had to sift through my navigational items (which were JavaScript, not HTML) before they could reach my keyword-rich content. Newer and smaller companies with limited finances often employ the "what we …

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Actionable tips on reporting and Facebook

Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. That's compared to only 34% of consumers who make the transition from interested search to actual footfall. Link signals tend to decay over time. Sites that were once popular often go …

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Google ranking factors can be affected by trust rank

Being amongst the first websites that a user sees when they search for a product/service that they're interested in - being at the top could prove vital in winning all those important sales. All too often, when we're brought in for SEO work on a redesign, it's often late in …

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Make domain authority a priority

Adjustments will be made with the strategies or tactics used in implementation. both execute the same functions and possess the same skills. By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services …

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Search marketing implications related to keywords

Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become …

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Explosion of the digital arena

If people have no power to affect change, then they cannot do their jobs. All of these activities are related and are highly dependent on the analysis of your web server logs. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in …

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Establishment of Specifications

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines …

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Bucket brigades based on text links

Even when a migration seems to be on its way, you need to ask yourself: This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Each search …

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The truth about canonical URLs

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not time-consuming to optimise your images. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables …

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Learn how to start with URLs

Don't be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial …

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What everyone ought to know about duplication

Contrary to popular belief, SEO is not free. The steps involved in the business-to-business buying process are similar to those made by individual consumers. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked …

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Learn how to start with nofollow links

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. This means when you're doing SEO, you can't just use traditional SEO. Issues related to reputation are generally one of two things: a site's brand is not appearing where …

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